公开(公告)号：US09088887B2

公开(公告)日：2015-07-21

申请号：US13682650

申请日：2012-11-20

Applicant: Google Inc.

Inventor： Divon Lan ,  Natalia Marmasse ,  Mark Grossmann ,  Shai Gutner ,  Michal Maor ,  Dror Marcus ,  Tal Franji

IPC: H04W4/00 ,  H04W8/28 ,  H04L12/58 ,  H04W8/26 ,  H04M1/725 ,  H04W4/14 ,  H04W76/02 ,  H04L29/08

CPC classification number: H04W8/28 ,  H04L51/38 ,  H04L67/14 ,  H04M1/72552 ,  H04W4/14 ,  H04W8/26 ,  H04W76/10

Abstract: Configurations providing a reusable context model for a user interface over SMS for interacting with different levels of a user interface (UI) within an interactive system are described. An SMS server can implement the reusable context model in which an available number from a sequence of numbers (e.g., a block of numbers) is assigned to a first level of the UI. The first level of the UI can include a set of options corresponding to different operations within the interactive system. When an SMS message, which includes a selected option from the set of options from the first level of the UI, is received over the assigned number, the SMS server can determine whether to assign an additional number from the sequence of phone numbers for responding to the received SMS message. The additional assigned number can correspond with a second level of the UI within the interactive system.

Abstract translation: 描述了通过SMS提供用于用户界面的可重用上下文模型的配置，用于与交互系统内的用户界面（UI）的不同级别进行交互。 SMS服务器可以实现可重用的上下文模型，其中来自数字序列的可用号码（例如，一个数字块）被分配给UI的第一级。 UI的第一级可以包括与交互式系统内的不同操作相对应的一组选项。 当通过所分配的号码接收包括来自UI的第一级的选项集中的选择选项的SMS消息时，SMS服务器可以确定是否从电话号码序列中分配附加号码以响应 收到的短信。 附加的分配号码可以对应于交互系统内的UI的第二级别。

公开(公告)号：US20140114773A1

公开(公告)日：2014-04-24

申请号：US14083736

申请日：2013-11-19

Applicant: Google Inc.

Inventor： Stephen G. Stukenborg ,  Daniel J. Zigmond ,  Jason Bayer ,  Danny Tom ,  Kaustuv ,  Jagpreet S. Duggal ,  Robert D. Gardner ,  Deepak Chandra ,  Neil C. Rhodes ,  Noam Nisan ,  Tal Franji ,  Misha Seltzer ,  Hal R. Varian ,  Yossi Matias

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract translation: 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 根据投标标准，SAA机制可以向广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。