公开(公告)号：US20140114773A1

公开(公告)日：2014-04-24

申请号：US14083736

申请日：2013-11-19

Applicant: Google Inc.

Inventor： Stephen G. Stukenborg ,  Daniel J. Zigmond ,  Jason Bayer ,  Danny Tom ,  Kaustuv ,  Jagpreet S. Duggal ,  Robert D. Gardner ,  Deepak Chandra ,  Neil C. Rhodes ,  Noam Nisan ,  Tal Franji ,  Misha Seltzer ,  Hal R. Varian ,  Yossi Matias

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract translation: 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 根据投标标准，SAA机制可以向广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。