公开(公告)号：US20170372354A1

公开(公告)日：2017-12-28

申请号：US14043591

申请日：2013-10-01

Applicant: Google Inc.

Inventor： Vedat Taylan Yildiz ,  Jeffrey D. Oldham ,  Sergio F. Marti ,  Gabriel C. Hughes ,  Michael E. Pearmain ,  Matthew J. Trojanovich ,  Damien Allison ,  Nicolas H. Remy ,  James R. Koehler ,  Rajeshwar Manjunath Shenoy

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: A computer-implemented method includes generating a test group for a pointer to information; generating a control group for the pointer to information; receiving conversion information from the test group and the control group; and determining, based on the conversion information, a number of incremental conversions that are attributable to the pointer.

公开(公告)号：US20140108130A1

公开(公告)日：2014-04-17

申请号：US13672780

申请日：2012-11-09

Applicant: Google Inc.

Inventor： Wiesner J. Vos ,  James R. Koehler ,  Evgeny Skvortsov ,  Lukas Rutishauser

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for determining performance for a campaign. A method includes: identifying a campaign associated with the delivery of an electronic media item; identifying identifiers of devices that were served impressions of the electronic media item; determining a number of unique identifiers that received impressions and a number of views of the electronic media item per identifier; identifying a plurality of demographic categories; identifying labeled identifiers; determining a number of identifiers and views per demographic category for the campaign; accumulating un-labeled identifiers to produce a count of un-labeled identifiers and views; determining, for the labeled identifiers, a distribution across the plurality of demographic categories; adjusting for errors in the determined distribution; determining an overall distribution among the demographic categories for impressions; and applying the overall distribution to a total number of unique identifiers and views for the campaign.

Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的计算机程序，用于确定活动的性能。 一种方法包括：识别与电子媒体项目的传送相关联的活动; 识别已经提供电子媒体项目的展示的设备的标识符; 确定每个标识符接收到印象的数量的唯一标识符和电子媒体项的多个视图; 识别多个人口统计类别; 识别标记的标识符; 为广告系列确定每个人口统计类别的标识符和视图数量; 累积未标记的标识符以产生未标记的标识符和视图的计数; 为所述标记的标识符确定跨所述多个人口统计类别的分布; 调整确定分配中的错误; 确定印象人口统计类别的总体分布; 并将总体分布应用于广告系列的唯一标识符和视图的总数。