公开(公告)号：US20170372354A1

公开(公告)日：2017-12-28

申请号：US14043591

申请日：2013-10-01

Applicant: Google Inc.

Inventor： Vedat Taylan Yildiz ,  Jeffrey D. Oldham ,  Sergio F. Marti ,  Gabriel C. Hughes ,  Michael E. Pearmain ,  Matthew J. Trojanovich ,  Damien Allison ,  Nicolas H. Remy ,  James R. Koehler ,  Rajeshwar Manjunath Shenoy

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: A computer-implemented method includes generating a test group for a pointer to information; generating a control group for the pointer to information; receiving conversion information from the test group and the control group; and determining, based on the conversion information, a number of incremental conversions that are attributable to the pointer.