公开(公告)号：US20170324805A1

公开(公告)日：2017-11-09

申请号：US14324027

申请日：2014-07-03

Applicant: Google Inc.

Inventor： Amin CHARANIYA ,  Krzysztof Duleba ,  Jessica Mignone ,  James Thomas Dowdell ,  Aileen Tang ,  Smita Hashim ,  Ankur Gupta ,  Luuk Van Dijk

IPC: H04L29/08 ,  G06F3/0484

CPC classification number: G06F16/29 ,  H04L67/02 ,  H04L67/18 ,  H04L67/20 ,  H04L67/2804 ,  H04W4/02 ,  H04W4/029 ,  H04W4/23

Abstract: Configurations for providing a multi-tier hierarchy to manage geographical data are disclosed. The subject technology identifies a first geographic location and determines where, in a geographic hierarchy, the first location belongs, including associating one or more labels with the first location. Each label is associated with a respective level in the geographic hierarchy that includes the first location. The subject technology identifies a second, different geographic location and determines where, in the geographic hierarchy, the second location belongs. One or more different number of levels in the geographic hierarchy are determined to associate with the second location than a number of levels in the geographic hierarchy associated with the first location. The subject technology associates one or more labels for the one or more different number of levels with the second location, and uses respective labels to target content delivered to users associated with the first or second locations.