公开(公告)号：US09824156B1

公开(公告)日：2017-11-21

申请号：US15393794

申请日：2016-12-29

Applicant: Google Inc.

Inventor： Luuk van Dijk ,  Jeffrey D. Oldham ,  Hartmut Maennel ,  Krzysztof Duleba ,  Zoltan Szamonek ,  Fiona Herring ,  Aileen Tang

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/3087 ,  G06Q30/0251 ,  H04L67/20 ,  H04W4/021

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. In some implementations, a targeting request that identifies a target geographic region is received. Groups of geographic regions that each include the target geographic region and at least another geographic region are identified. Combined targeting accuracies are computed for the groups of geographic regions. One or more of the groups of geographic regions are selected based on their combined targeting accuracies being higher than a targeting accuracy for the target geographic region. Data describing the selected one or more groups of geographic regions is provided for output in response to the targeting request.

公开(公告)号：US20150169629A1

公开(公告)日：2015-06-18

申请号：US13838898

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Luuk van Dijk ,  Jeffrey D. Oldham ,  Hartmut Maennel ,  Krzysztof Duleba ,  Zoltan Szamonek ,  Fiona Herring ,  Aileen Tang

IPC: G06F17/30

CPC classification number: G06F17/3087 ,  G06Q30/0251 ,  H04L67/20 ,  H04W4/021

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for receiving a targeting request that identifies a target geographic region; identifying one or more groups of geographic regions that each include at least two geographic regions, including the target geographic region, wherein the one or more groups of geographic regions are identified based on respective combined targeting accuracies, the respective combined targeting accuracy of each of the one or more groups being higher than a targeting accuracy for the target geographic region; and providing data describing the identified one or more groups of geographic regions in response to the targeting request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于接收标识目标地理区域的目标请求; 识别每个包括至少两个地理区域（包括所述目标地理区域）的一个或多个地理区域组，其中基于各自组合的目标准确度来识别所述一个或多个地理区域组， 一个或多个组高于目标地理区域的定位精度; 以及响应于所述目标请求提供描述所识别的一个或多个地理区域组的数据。

公开(公告)号：US20140222571A1

公开(公告)日：2014-08-07

申请号：US14143670

申请日：2013-12-30

Applicant: Google Inc.

Inventor： Deepak Chandra ,  Amin Charaniya ,  Aileen Tang ,  Jyotirmaya Manoj Akkad

IPC: G06Q30/02

CPC classification number: G06Q30/0261

Abstract: A system and a computer-implemented method of serving online content items using a semantic description of a feature that is common to a plurality of online content locations are provided. The method includes assigning one or more identifications based on the semantic descriptions to each of the plurality of online content locations using one or more features associated with a respective one of the online content locations, receiving a selection of one or more of the assigned identifications and a physical location of the associated online content locations, determining at least one of a physical location of an online content recipient, and an intended location of the online content recipient, and transmitting an online content item to the online content recipient when the online content recipient is within a specified distance from any of the selected online content locations.

Abstract translation: 提供了使用对多个在线内容位置共同的特征的语义描述来提供在线内容项的系统和计算机实现的方法。 所述方法包括使用与所述在线内容位置中的相应一个相关联的一个或多个特征将所述语义描述基于所述语义描述分配给所述多个在线内容位置中的一个或多个标识，接收所选择的一个或多个所述标识的选择，以及 相关联的在线内容位置的物理位置，确定在线内容接收者的物理位置和在线内容接收者的预期位置中的至少一个，以及当在线内容接收者时将在线内容收件人发送到在线内容接收者 距离任何所选择的在线内容位置在指定距离内。

公开(公告)号：US10229213B1

公开(公告)日：2019-03-12

申请号：US15378731

申请日：2016-12-14

Applicant: Google Inc.

Inventor： Krzysztof Duleba ,  Amin Charaniya ,  Vibhor Nanavati ,  Aileen Tang

IPC: G06F17/30 ,  H04L29/08 ,  H04L29/06

Abstract: A content management system server can obtain a protocol based data transmission via a computer network from a script that executes at the publisher device server, and can obtain search result content items from an index of electronic documents that include snippets of text extracted from the search result content items and that include hypertext links to the search result content items. The system can extract feature vectors and document identifiers of the search result content items, and can determine information retrieval scores of search result content items. Based on the network identifier, location probabilities of device locations can be ranked and compared to thresholds. The system can determine a confidence threshold representing a minimum degree of certainty of the geographical location of the devices and can select content for protocol based transmission accordingly.

公开(公告)号：US20170324805A1

公开(公告)日：2017-11-09

申请号：US14324027

申请日：2014-07-03

Applicant: Google Inc.

Inventor： Amin CHARANIYA ,  Krzysztof Duleba ,  Jessica Mignone ,  James Thomas Dowdell ,  Aileen Tang ,  Smita Hashim ,  Ankur Gupta ,  Luuk Van Dijk

IPC: H04L29/08 ,  G06F3/0484

CPC classification number: G06F16/29 ,  H04L67/02 ,  H04L67/18 ,  H04L67/20 ,  H04L67/2804 ,  H04W4/02 ,  H04W4/029 ,  H04W4/23

Abstract: Configurations for providing a multi-tier hierarchy to manage geographical data are disclosed. The subject technology identifies a first geographic location and determines where, in a geographic hierarchy, the first location belongs, including associating one or more labels with the first location. Each label is associated with a respective level in the geographic hierarchy that includes the first location. The subject technology identifies a second, different geographic location and determines where, in the geographic hierarchy, the second location belongs. One or more different number of levels in the geographic hierarchy are determined to associate with the second location than a number of levels in the geographic hierarchy associated with the first location. The subject technology associates one or more labels for the one or more different number of levels with the second location, and uses respective labels to target content delivered to users associated with the first or second locations.

公开(公告)号：US09553936B2

公开(公告)日：2017-01-24

申请号：US13838898

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Luuk van Dijk ,  Jeffrey D. Oldham ,  Hartmut Maennel ,  Krzysztof Duleba ,  Zoltan Szamonek ,  Fiona Herring ,  Aileen Tang

IPC: G06F7/00 ,  H04L29/08 ,  G06Q30/02 ,  H04W4/02

CPC classification number: G06F17/3087 ,  G06Q30/0251 ,  H04L67/20 ,  H04W4/021

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for improving geographic targeting of digital content. One of the methods includes receiving a targeting request that identifies a target geographic region; identifying one or more groups of geographic regions that each include at least two geographic regions, including the target geographic region, wherein the one or more groups of geographic regions are identified based on respective combined targeting accuracies, the respective combined targeting accuracy of each of the one or more groups being higher than a targeting accuracy for the target geographic region; and providing data describing the identified one or more groups of geographic regions in response to the targeting request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于改进数字内容的地理定位。 其中一种方法包括接收标识目标地理区域的定向请求; 识别每个包括至少两个地理区域（包括所述目标地理区域）的一个或多个地理区域组，其中基于各自组合的目标准确度识别所述一个或多个地理区域组， 一个或多个组高于目标地理区域的定位精度; 以及响应于所述目标请求提供描述所识别的一个或多个地理区域组的数据。