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公开(公告)号:US20170315972A1
公开(公告)日:2017-11-02
申请号:US15139806
申请日:2016-04-27
Applicant: Google Inc.
Inventor: Kyle Lampert , Imad Jureidini , Regis Gaughan , Charles Edward Garofalo
CPC classification number: G06F17/2264 , G06F17/2247 , H04L67/02 , H04L67/2819 , H04L67/2823
Abstract: A content distribution system transforms digital content items published by a publisher in a markup language according to a native data model that enables native rendering of those content items. Components of a digital content item transformed according to the native data model are organized as an ordered stack of components that can each be independently and natively rendered. The components of a transformed digital content item are rendered using native display services available on the platform on which the item is being rendered without requiring specialized rendering software. To transform digital content items, the content distribution system includes transformation rules that encapsulate the native data model. A transformation rule describes how at least one type of component of a digital content item is to be transformed to make the component compliant with the native data model that enables native rendering.