公开(公告)号：US20160299943A1

公开(公告)日：2016-10-13

申请号：US15169385

申请日：2016-05-31

Applicant: Google Inc.

Inventor： Leora Ruth Wiseman ,  Shivakumar Venkataraman ,  Sridhar Ramaswamy

IPC: G06F17/30 ,  G06F3/0482 ,  G06Q30/02 ,  G06F3/0484

CPC classification number: G06F16/2428 ,  G06F3/0482 ,  G06F3/04842 ,  G06F16/248 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system including a search engine server that provides a search user interface. The search user interface includes a search field that enables a user to submit a search request as well as a set of contextual labels that enable a user to specify, through interaction with one of multiple different presented contextual labels, a topical context for the search request. The search engine server identifies a set of search results using the search request and the topical context for the search request. The system also includes a content server that identifies additional content related to both the search request and the topical context and provides the identified additional content for presentation with the set of search results in the search user interface.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括包括提供搜索用户界面的搜索引擎服务器的系统。 搜索用户界面包括搜索字段，其使得用户能够提交搜索请求以及一组上下文标签，使得用户能够通过与多个不同呈现的上下文标签之一交互来指定搜索请求的主题上下文 。 搜索引擎服务器使用搜索请求和搜索请求的主题上下文来标识一组搜索结果。 该系统还包括内容服务器，其识别与搜索请求和主题上下文相关的附加内容，并且在搜索用户界面中提供所识别的用于呈现的附加内容与搜索结果集。

公开(公告)号：US20140058836A1

公开(公告)日：2014-02-27

申请号：US14070378

申请日：2013-11-01

Applicant: Google Inc.

Inventor： Leora Ruth Wiseman ,  Sumit Agarwal

IPC: G06Q30/02

CPC classification number: G06Q30/0261 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0263 ,  G06Q30/0269

Abstract: A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

Abstract translation: 系统和方法针对目标图形广告，其可涉及识别与实体（例如，广告商）相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告，其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示，所述排名至少基于由所述实体提供的价格参数量。