公开(公告)号：US20170024758A1

公开(公告)日：2017-01-26

申请号：US13887002

申请日：2013-05-03

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Sergei Vassilvitskii ,  Randolph Preston McAfee

IPC: G06Q30/00

CPC classification number: G06Q30/0226

Abstract: This specification describes technologies relating to content presentation. In general, a computer-implemented system and method is disclosed for providing an incentive to a content provider network to submit multiple bids. One or more processors executing code receive from a computing device associated with a first content provider network a first bid and a second bid. A third bid is received from a computing device associated with a second content provider network. The first bid is determined to be a winning bid based on the first bid being higher than the second bid and the third bid. A first calculation is made of a first amount to charge a first content provider associated with the winning bid, wherein the first amount is less than the amount of the first bid. A second calculation is made of a second amount to pay the first content provider network for providing the first bid and the second bid, wherein the second amount is less than the first amount.

Abstract translation: 本说明书描述了与内容呈现有关的技术。 通常，公开了一种计算机实现的系统和方法，用于向内容提供商网络提供激励以提交多个投标。 执行代码的一个或多个处理器从与第一内容提供商网络相关联的计算设备接收第一投标和第二投标。 从与第二内容提供商网络相关联的计算设备接收第三投标。 第一个出价被确定为基于第一个出价高于第二个投标和第三个投标的中标。 首先计算用于对与中标投标相关联的第一内容提供商进行收费的第一金额，其中第一金额小于第一投标金额。 进行第二次计算，以支付第一内容提供商网络以提供第一投标和第二投标的第二数量，其中第二数量小于第一数量。

公开(公告)号：US20140258466A1

公开(公告)日：2014-09-11

申请号：US13794130

申请日：2013-03-11

Applicant: Google Inc.

Inventor： Andrei Zary Broder ,  Randolph Preston McAfee ,  Prabhakar Raghavan

IPC: H04L29/08

CPC classification number: H04L67/02 ,  H04L67/20 ,  H04W4/023

Abstract: System and method for determining a first location of a network accessible device from a location associated with a content item provider when a content item is displayed thereon. A second location of the network accessible device from the location associated with the content item provider is also determined during a predetermined amount of time after the content item is displayed on the network accessible device. The method and system can also operate to determine data responsive to a change in distance between the first location and the second location. The data can then be provided a status value to be used by the content item selector.

Abstract translation: 当在其上显示内容项时，从与内容项提供者相关联的位置确定网络可访问设备的第一位置的系统和方法。 在内容项目显示在网络可访问设备上之后的预定时间量内，还确定来自与内容项目提供商相关联的位置的网络可访问设备的第二位置。 方法和系统还可以操作以响应于第一位置和第二位置之间的距离的变化来确定数据。 然后可以向数据提供要由内容项选择器使用的状态值。