公开(公告)号：US20150206180A1

公开(公告)日：2015-07-23

申请号：US14052174

申请日：2013-10-11

Applicant: Google Inc.

Inventor： Vidya Iyer ,  Dan Halem ,  John Fitzpatrick ,  Manish Gupta ,  Sujata Kosalge ,  Karen Yao ,  Bhanu Narasimhan

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0257

Abstract: Systems and methods of the present disclosure are directed generally to serving content items via a hierarchical content node structure. More specifically, systems and methods of the present disclosure facilitate generating several content nodes using content data (e.g., bids, budget, content items, keywords, etc.), organizing the content nodes in a custom hierarchy that includes the content nodes, and selecting a content item of a content node to provide as a candidate for display on a user device.

Abstract translation: 本公开的系统和方法通常通过分级内容节点结构来服务内容项。 更具体地，本公开的系统和方法有助于使用内容数据（例如出价，预算，内容项目，关键词等）生成多个内容节点，在包括内容节点的自定义层级中组织内容节点，并且选择 提供作为在用户设备上显示的候选的内容节点的内容项。