公开(公告)号：US20170300965A1

公开(公告)日：2017-10-19

申请号：US15638306

申请日：2017-06-29

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/234 ,  H04N21/81 ,  H04N21/454

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US09010636B2

公开(公告)日：2015-04-21

申请号：US13932101

申请日：2013-07-01

Applicant: Google Inc.

Inventor： Mikhail Dmitriev ,  Nicholas Lee ,  Rajas Moonka ,  Manish Gupta

IPC: G06K15/00 ,  G06Q30/02 ,  G06Q30/04 ,  H04H20/10 ,  H04N5/445 ,  H04N21/24 ,  H04N21/2543 ,  H04N21/258 ,  H04N21/262 ,  H04N21/45 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45

CPC classification number: H04N21/25435 ,  G06Q30/0269 ,  G06Q30/04 ,  H04H20/103 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45 ,  H04N5/44543 ,  H04N5/44591 ,  H04N21/2407 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/26258 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: A computer-implemented method of providing targeted video promotional material includes providing a first video advertisement for presentation by a video display system, receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement, identifying for the user a characteristic associated with the first video advertisement, selecting a second video advertisement based at least in part on the identified characteristic for the user, and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to charge for display of video advertisements that are determined to have not been skipped, and not charged for display for video advertisements that are determined to have been skipped.

Abstract translation: 提供有针对性的视频宣传材料的计算机实现的方法包括：提供用于由视频显示系统呈现的第一视频广告，接收用户选择跳过第一视频广告的呈现的至少一部分的指示，识别用户 与所述第一视频广告相关联的特征，至少部分地基于所识别的用户特征来选择第二视频广告，以及提供所述第二视频广告，以向所述用户呈现所述视频显示系统，其中， 用于显示确定为未被跳过的视频广告的费用，并且未被确定为已被跳过的视频广告的显示而收费。

公开(公告)号：US20140143800A1

公开(公告)日：2014-05-22

申请号：US14164719

申请日：2014-01-27

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/454 ,  H04N21/81 ,  H04N21/234

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Abstract translation: 描述用于呈现具有媒体项的内容项的技术。 这些技术包括接收指示要呈现媒体项目的内容项目的放置偏好的用户输入。 展示位置首选项表示内容项相对于媒体项的呈现的呈现偏好。 展示位置首选项用于影响要显示内容项目的媒体项目的选择。

公开(公告)号：US20150206180A1

公开(公告)日：2015-07-23

申请号：US14052174

申请日：2013-10-11

Applicant: Google Inc.

Inventor： Vidya Iyer ,  Dan Halem ,  John Fitzpatrick ,  Manish Gupta ,  Sujata Kosalge ,  Karen Yao ,  Bhanu Narasimhan

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0257

Abstract: Systems and methods of the present disclosure are directed generally to serving content items via a hierarchical content node structure. More specifically, systems and methods of the present disclosure facilitate generating several content nodes using content data (e.g., bids, budget, content items, keywords, etc.), organizing the content nodes in a custom hierarchy that includes the content nodes, and selecting a content item of a content node to provide as a candidate for display on a user device.

Abstract translation: 本公开的系统和方法通常通过分级内容节点结构来服务内容项。 更具体地，本公开的系统和方法有助于使用内容数据（例如出价，预算，内容项目，关键词等）生成多个内容节点，在包括内容节点的自定义层级中组织内容节点，并且选择 提供作为在用户设备上显示的候选的内容节点的内容项。

公开(公告)号：US10032187B2

公开(公告)日：2018-07-24

申请号：US15638306

申请日：2017-06-29

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US09697536B2

公开(公告)日：2017-07-04

申请号：US14164719

申请日：2014-01-27

Applicant: Google Inc.

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  H04N7/10 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US20140082643A1

公开(公告)日：2014-03-20

申请号：US13932101

申请日：2013-07-01

Applicant: Google Inc.

Inventor： Mikhail Dmitriev ,  Nicholas Lee ,  Rajas Moonka ,  Manish Gupta

IPC: H04N21/2543 ,  H04N21/24

CPC classification number: H04N21/25435 ,  G06Q30/0269 ,  G06Q30/04 ,  H04H20/103 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45 ,  H04N5/44543 ,  H04N5/44591 ,  H04N21/2407 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/26258 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

Abstract translation: 提供有针对性的视频宣传材料的计算机实现的方法包括发送用于在视频终端上显示的促销项目，确定促销项目是否被跳过，以及基于是否更新与促销品或促销品的观众对应的简档 或者没有跳过促销品。

公开(公告)号：US20140019856A1

公开(公告)日：2014-01-16

申请号：US14034030

申请日：2013-09-23

Applicant: GOOGLE INC.

Inventor： Nestor Hernandez ,  Douglas R. Bengtson ,  Dmitriy Portnov ,  Manish Gupta ,  Alexei Y. Barski

IPC: G06F17/21

CPC classification number: G06F17/214

Abstract: A computer-implemented method for obtaining a font for a document includes determining each glyph of a font that is specified in contents of an electronic document, the determination identifying a subset of multiple glyphs included in the font, the subset determined on a first device that does not have the font stored thereon. The method includes generating on the first device a request to a second device based on the determination, the request identifying the subset to the second device. The method includes receiving, at the first device, information sent from the second device in response to the request and defining the subset of the multiple glyphs, the information not defining a remainder of the multiple glyphs other than the subset. The method includes generating on the first device a presentation of the electronic document using the received information, the presentation including the subset of the multiple glyphs.

Abstract translation: 用于获得用于文档的字体的计算机实现的方法包括确定在电子文档的内容中指定的字体的每个字形，所述确定标识字体中包括的多个字形的子集，在第一设备上确定的子集， 没有字体存储在其上。 该方法包括在第一设备上基于该确定向第二设备生成向第二设备标识子集的请求。 该方法包括在第一设备处接收响应于该请求并定义多个字形的子集的从第二设备发送的信息，该信息不定义该子集之外的多个字形的剩余部分。 该方法包括使用所接收的信息在第一设备上生成电子文档的呈现，该呈现包括多个字形的子集。