公开(公告)号：US20150112808A1

公开(公告)日：2015-04-23

申请号：US14057194

申请日：2013-10-18

Applicant: Google Inc.

Inventor： Derek Coatney ,  Eric L. Lorenzo ,  Yi Zhu ,  Amin Charaniya ,  Gaurav Ravindra Bhaya

IPC: G06Q30/02

CPC classification number: G06Q30/0261

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request for content is received from a user device. A content item is identified for delivery to the user device responsive to the request. A location of the user device is determined. A threshold distance is determined that a user is likely willing to travel when visiting a physical location associated with the content item or content sponsor. A bounding region associated with the location of the user device is identified. Location extensions are identified that are associated with the content item. A determination is made when one of the location extensions is included in the bounding region and when a distance between the location extension and a current location of the user is less than the determined threshold distance. The content item is augmented with the one location extension.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 从用户设备接收到对内容的请求。 识别内容项以响应于该请求传送到用户设备。 确定用户设备的位置。 确定用户在访问与内容项目或内容赞助商相关联的物理位置时愿意旅行的阈值距离。 识别与用户设备的位置相关联的边界区域。 识别与内容项相关联的位置扩展。 当位置扩展中的一个被包括在边界区域中，并且当位置分机和用户的当前位置之间的距离小于所确定的阈值距离时，进行确定。 使用一个位置扩展扩充内容项。