Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request for content is received from a user device. A content item is identified for delivery to the user device responsive to the request. A location of the user device is determined. A threshold distance is determined that a user is likely willing to travel when visiting a physical location associated with the content item or content sponsor. A bounding region associated with the location of the user device is identified. Location extensions are identified that are associated with the content item. A determination is made when one of the location extensions is included in the bounding region and when a distance between the location extension and a current location of the user is less than the determined threshold distance. The content item is augmented with the one location extension.
Abstract:
The present disclosure is directed to a technique for reduction of latency in network traffic data transmissions. The system parses an online document to determine a messaging identifier used to communicate over an asynchronous network-based communication channel with a content provider device. The system assembles a first instance of the online content item with the messaging identifier. An intermediary appliance located on the asynchronous network-based communication channel in between the first computing device and the content provider device intercepts data packets including the electronic message The system determines a quality of the asynchronous network-based communication channel. The system blocks insertion of the messaging identifier in a second instance of the online content item prior to transmission of the second instance of the online content item to a second computing device to reduce latency by preventing additional messages from being sent to the messaging identifier.
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating and improving push messaging provided to users. In one aspect, a method includes receiving, from a user device, a request to subscribe to a push messaging service, selecting a given phone number that is uniquely associated with the user based on the received request, transmitting, to a user device, a first message that presents visual information at the user device and includes the given phone number, receiving, by the one or more servers, a second message addressed to the given phone number, selecting an additional message that presents additional visual information at the user device based, at least in part, on the message received from the user device and one or more of a geolocation of the mobile device or a time of day, and transmitting the additional message to the user device.
Abstract:
The present disclosure is directed to a technique for reduction of latency in network traffic data transmissions. The system parses an online document to determine a messaging identifier used to communicate over an asynchronous network-based communication channel with a content provider device. The system assembles a first instance of the online content item with the messaging identifier. An intermediary appliance located on the asynchronous network-based communication channel in between the first computing device and the content provider device intercepts data packets including the electronic message The system determines a quality of the asynchronous network-based communication channel. The system blocks insertion of the messaging identifier in a second instance of the online content item prior to transmission of the second instance of the online content item to a second computing device to reduce latency by preventing additional messages from being sent to the messaging identifier.