Abstract:
Systems and methods of cryptographically protecting location data transferred between servers via a network to tune a location engine are described herein. A first encryption module determines a first hash value for each location determination, encrypts the first hash value for each location determination using a first encryption protocol to generate a first encrypted data set, and transmits the first encrypted data set to a server. The first encryption module receives, from the server, a second encrypted data set with second hash values generated by a second encryption module of the server using a second encryption protocol. The first encryption module creates a first double encrypted data set from the second encrypted data set. A tuner compares the first double encrypted data set with a second double encrypted data set received from the server to adjust the location engine.
Abstract:
Systems and methods of cryptographically protecting location data transferred between servers via a network to tune a location engine are described herein. A first encryption module determines a first hash value for each location determination, encrypts the first hash value for each location determination using a first encryption protocol to generate a first encrypted data set, and transmits the first encrypted data set to a server. The first encryption module receives, from the server, a second encrypted data set with second hash values generated by a second encryption module of the server using a second encryption protocol. The first encryption module creates a first double encrypted data set from the second encrypted data set. A tuner compares the first double encrypted data set with a second double encrypted data set received from the server to adjust the location engine.
Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request for content is received from a user device. A content item is identified for delivery to the user device responsive to the request. A location of the user device is determined. A threshold distance is determined that a user is likely willing to travel when visiting a physical location associated with the content item or content sponsor. A bounding region associated with the location of the user device is identified. Location extensions are identified that are associated with the content item. A determination is made when one of the location extensions is included in the bounding region and when a distance between the location extension and a current location of the user is less than the determined threshold distance. The content item is augmented with the one location extension.
Abstract:
A system and a computer-implemented method of serving online content items using a semantic description of a feature that is common to a plurality of online content locations are provided. The method includes assigning one or more identifications based on the semantic descriptions to each of the plurality of online content locations using one or more features associated with a respective one of the online content locations, receiving a selection of one or more of the assigned identifications and a physical location of the associated online content locations, determining at least one of a physical location of an online content recipient, and an intended location of the online content recipient, and transmitting an online content item to the online content recipient when the online content recipient is within a specified distance from any of the selected online content locations.
Abstract:
A system for ranking geospatial entities is described. In one embodiment, the system comprises an interface for receiving ranking data about a plurality of geospatial entities and an entity ranking module. The module uses a ranking mechanism to generate place ranks for the geospatial entities based on the ranking data. Ranked entity data generated by the entity ranking module is stored in a database. The entity ranking module may be configured to evaluate a plurality of diverse attributes to determine a total score for a geospatial entity. The entity ranking module may be configured to organize ranked entity data into placemark layers.
Abstract:
A content management system server can obtain a protocol based data transmission via a computer network from a script that executes at the publisher device server, and can obtain search result content items from an index of electronic documents that include snippets of text extracted from the search result content items and that include hypertext links to the search result content items. The system can extract feature vectors and document identifiers of the search result content items, and can determine information retrieval scores of search result content items. Based on the network identifier, location probabilities of device locations can be ranked and compared to thresholds. The system can determine a confidence threshold representing a minimum degree of certainty of the geographical location of the devices and can select content for protocol based transmission accordingly.
Abstract:
A system for ranking geospatial entities is described. In one embodiment, the system comprises an interface for receiving ranking data about a plurality of geospatial entities and an entity ranking module. The module uses a ranking mechanism to generate place ranks for the geospatial entities based on the ranking data. Ranked entity data generated by the entity ranking module is stored in a database. The entity ranking module may be configured to evaluate a plurality of diverse attributes to determine a total score for a geospatial entity. The entity ranking module may be configured to organize ranked entity data into placemark layers.