公开(公告)号：US11763343B2

公开(公告)日：2023-09-19

申请号：US15344246

申请日：2016-11-04

Applicant: Google LLC

Inventor： Pasha Nahass ,  Arunkumar Balaraman ,  Tuna Toksoz

IPC: G06Q30/02 ,  G06Q30/0241 ,  A63F13/352 ,  A63F13/49 ,  A63F13/69 ,  A63F13/79 ,  H04L67/53 ,  H04L67/50 ,  H04L65/1063 ,  H04L65/61 ,  H04L67/01

CPC classification number: G06Q30/0248 ,  A63F13/352 ,  A63F13/49 ,  A63F13/69 ,  A63F13/79 ,  H04L65/1063 ,  H04L67/53 ,  H04L67/535 ,  H04L65/61 ,  H04L67/01

Abstract: A client system presents, within an execution environment of an application, a third-party media stream distinct from the application, received from a remote host server via a network. The client system detects interaction events during presentation of the third-party media stream, and transmits descriptions of the detected interaction events to the remote host server. The client system updates a data set with data corresponding to detected interaction events and generates, by application of an interaction heuristic to the data set, an interaction score indicative of a likelihood of engagement with the third-party media stream. The interaction score is provided to the application, which may then provide a reward based on the likelihood of engagement. In some implementations, the interaction heuristic is based on a number or frequency of interaction events, e.g., button utilization, screen taps, device motion, or screen changes detected during presentation of the received third-party media stream.