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    Conversion path performance measures and reports
    1.
    发明授权
    Conversion path performance measures and reports 有权

    公开(公告)号：US12211065B1

    公开(公告)日：2025-01-28

    申请号：US18582232

    申请日：2024-02-20

    Applicant: Google LLC

    Inventor： Sissie Ling-le Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06F16/00 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0283

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    CONVERSION PATH PERFORMANCE MEASURES AND REPORTS
    3.
    发明申请
    CONVERSION PATH PERFORMANCE MEASURES AND REPORTS 审中-公开

    公开(公告)号：US20190311398A1

    公开(公告)日：2019-10-10

    申请号：US16436034

    申请日：2019-06-10

    Applicant: Google LLC

    Inventor： Sissie Ling-le Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06Q30/02 ,  G06F16/9535

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    Conversion path performance measures and reports
    4.
    发明授权
    Conversion path performance measures and reports 有权

    公开(公告)号：US11544739B1

    公开(公告)日：2023-01-03

    申请号：US17107562

    申请日：2020-11-30

    Applicant: Google LLC

    Inventor： Sissie Ling-Ie Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06F16/00 ,  G06Q30/02 ,  G06F16/9535

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    Conversion path performance measures and reports
    5.
    发明授权
    Conversion path performance measures and reports 有权

    公开(公告)号：US10360586B2

    公开(公告)日：2019-07-23

    申请号：US15003224

    申请日：2016-01-21

    Applicant: Google LLC

    Inventor： Sissie Ling-Ie Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06F16/30 ,  G06Q30/02 ,  G06F16/9535

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    Dynamically generating pre-aggregated datasets
    6.
    发明授权
    Dynamically generating pre-aggregated datasets 有权

    公开(公告)号：US10216805B1

    公开(公告)日：2019-02-26

    申请号：US15234840

    申请日：2016-08-11

    Applicant: Google LLC

    Inventor： Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Sagnik Nandy

    IPC: G06F17/30 ,  G06Q30/02

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for dynamically generating and configuring pre-aggregated datasets optimized for responding to particular types of data requests made against a large sub-optimal multidimensional dataset are disclosed. A dynamic aggregator monitors the query types and response latencies associated with queries made against the large multidimensional dataset. The dynamic aggregator defines pre-aggregated datasets based on the types of queries received from users and calculates a respective benefit score for each pre-aggregated dataset. The benefit score of each pre-aggregated dataset can be based on the recorded latencies and query count for the pre-aggregated dataset. The dynamic aggregator can decide whether to generate and/or maintain particular pre-aggregated datasets based on the current values of the benefit scores associated with the particular pre-aggregated datasets.

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