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    Conversion path performance measures and reports
    1.
    发明授权
    Conversion path performance measures and reports 有权

    公开(公告)号：US11544739B1

    公开(公告)日：2023-01-03

    申请号：US17107562

    申请日：2020-11-30

    Applicant: Google LLC

    Inventor： Sissie Ling-Ie Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06F16/00 ,  G06Q30/02 ,  G06F16/9535

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    Conversion path performance measures and reports
    2.
    发明授权
    Conversion path performance measures and reports 有权

    公开(公告)号：US10360586B2

    公开(公告)日：2019-07-23

    申请号：US15003224

    申请日：2016-01-21

    Applicant: Google LLC

    Inventor： Sissie Ling-Ie Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06F16/30 ,  G06Q30/02 ,  G06F16/9535

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    CONVERSION PATH PERFORMANCE MEASURES AND REPORTS
    3.
    发明申请
    CONVERSION PATH PERFORMANCE MEASURES AND REPORTS 审中-公开

    公开(公告)号：US20190311398A1

    公开(公告)日：2019-10-10

    申请号：US16436034

    申请日：2019-06-10

    Applicant: Google LLC

    Inventor： Sissie Ling-le Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06Q30/02 ,  G06F16/9535

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

    Conversion path performance measures and reports
    4.
    发明授权
    Conversion path performance measures and reports 有权

    公开(公告)号：US12211065B1

    公开(公告)日：2025-01-28

    申请号：US18582232

    申请日：2024-02-20

    Applicant: Google LLC

    Inventor： Sissie Ling-le Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

    IPC: G06F16/00 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0283

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

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