公开(公告)号：US10965747B2

公开(公告)日：2021-03-30

申请号：US16797880

申请日：2020-02-21

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: G06F15/16 ,  H04L29/08 ,  G06F16/951 ,  G06F16/9535 ,  G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

公开(公告)号：US10250681B2

公开(公告)日：2019-04-02

申请号：US16015873

申请日：2018-06-22

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/30 ,  G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial maximum selection value for distribution over each different online channel. An observed distribution amount required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed distribution amount received through the feedback loop, a realized distribution amount is determined for the multiple different distributions across the multiple different online channels. The maximum selection value is adjusted based on a difference between the realized distribution amount and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted maximum selection value.

公开(公告)号：US11711424B2

公开(公告)日：2023-07-25

申请号：US17825228

申请日：2022-05-26

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: G06Q30/0241 ,  H04L67/53 ,  H04L67/1095 ,  H04L67/1097 ,  G06F16/951 ,  G06F16/9535 ,  H04L67/61

CPC classification number: H04L67/1095 ,  G06F16/951 ,  G06F16/9535 ,  G06Q30/0249 ,  G06Q30/0277 ,  H04L67/1097 ,  H04L67/53 ,  H04L67/61

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

公开(公告)号：US20220286505A1

公开(公告)日：2022-09-08

申请号：US17825228

申请日：2022-05-26

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: H04L67/1095 ,  H04L67/1097 ,  G06F16/951 ,  G06F16/9535 ,  G06Q30/02 ,  H04L67/53 ,  H04L67/61

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

公开(公告)号：US20210092186A1

公开(公告)日：2021-03-25

申请号：US17115520

申请日：2020-12-08

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: H04L29/08 ,  G06F16/951 ,  G06F16/9535 ,  G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

公开(公告)号：US10609142B2

公开(公告)日：2020-03-31

申请号：US16281538

申请日：2019-02-21

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: G06F15/16 ,  H04L29/08 ,  G06F16/951 ,  G06F16/9535 ,  G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

公开(公告)号：US10057345B2

公开(公告)日：2018-08-21

申请号：US15290940

申请日：2016-10-11

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/30 ,  G06Q30/02

CPC classification number: H04L67/1095 ,  G06F16/951 ,  G06F16/9535 ,  G06Q30/0249 ,  G06Q30/0277 ,  H04L67/1097 ,  H04L67/20 ,  H04L67/322

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial maximum selection value for distribution over each different online channel. An observed distribution amount required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed distribution amount received through the feedback loop, a realized distribution amount is determined for the multiple different distributions across the multiple different online channels. The maximum selection value is adjusted based on a difference between the realized distribution amount and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted maximum selection value.

公开(公告)号：US20190182320A1

公开(公告)日：2019-06-13

申请号：US16281538

申请日：2019-02-21

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: H04L29/08 ,  G06F16/9535 ,  G06F16/951 ,  G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

公开(公告)号：US20180302472A1

公开(公告)日：2018-10-18

申请号：US16015873

申请日：2018-06-22

Applicant: Google LLC

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: H04L29/08 ,  G06Q30/02 ,  G06F17/30

CPC classification number: H04L67/1095 ,  G06F17/30864 ,  G06F17/30867 ,  G06Q30/0249 ,  G06Q30/0277 ,  H04L67/1097 ,  H04L67/20 ,  H04L67/322

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial maximum selection value for distribution over each different online channel. An observed distribution amount required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed distribution amount received through the feedback loop, a realized distribution amount is determined for the multiple different distributions across the multiple different online channels. The maximum selection value is adjusted based on a difference between the realized distribution amount and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted maximum selection value.