公开(公告)号：US11430003B1

公开(公告)日：2022-08-30

申请号：US17166573

申请日：2021-02-03

Applicant: Google LLC

Inventor： Gaofeng Zhao ,  Yingwei Cui ,  Hui Tan ,  Bahman Rabii ,  Wei Chai

IPC: G06Q30/02 ,  G06F40/14

Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

公开(公告)号：US10311472B1

公开(公告)日：2019-06-04

申请号：US15432083

申请日：2017-02-14

Applicant: Google LLC

Inventor： Gaofeng Zhao ,  Yingwei Cui ,  Hui Tan ,  Bahman Rabii ,  Wei Chai

IPC: G06F17/00 ,  G06Q30/02 ,  G06F17/22

Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

公开(公告)号：US11989755B1

公开(公告)日：2024-05-21

申请号：US17816561

申请日：2022-08-01

Applicant: Google LLC

Inventor： Gaofeng Zhao ,  Yingwei Cui ,  Hui Tan ,  Bahman Rabii ,  Wei Chai

IPC: G06Q30/0241 ,  G06F40/14 ,  G06Q30/0242

CPC classification number: G06Q30/0249 ,  G06F40/14 ,  G06Q30/0242

Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

公开(公告)号：US10943259B1

公开(公告)日：2021-03-09

申请号：US16388953

申请日：2019-04-19

Applicant: Google LLC

Inventor： Gaofeng Zhao ,  Yingwei Cui ,  Hui Tan ,  Bahman Rabii ,  Wei Chai

IPC: G06Q30/02 ,  G06F40/14

Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.