Expansion of high performing placement criteria

    公开(公告)号:US11989755B1

    公开(公告)日:2024-05-21

    申请号:US17816561

    申请日:2022-08-01

    Applicant: Google LLC

    CPC classification number: G06Q30/0249 G06F40/14 G06Q30/0242

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

    Expansion of high performing placement criteria

    公开(公告)号:US10943259B1

    公开(公告)日:2021-03-09

    申请号:US16388953

    申请日:2019-04-19

    Applicant: Google LLC

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

    Expansion of high performing placement criteria

    公开(公告)号:US10311472B1

    公开(公告)日:2019-06-04

    申请号:US15432083

    申请日:2017-02-14

    Applicant: Google LLC

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

    Expansion of high performing placement criteria

    公开(公告)号:US11430003B1

    公开(公告)日:2022-08-30

    申请号:US17166573

    申请日:2021-02-03

    Applicant: Google LLC

    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

    Wide and deep machine learning models

    公开(公告)号:US10762422B2

    公开(公告)日:2020-09-01

    申请号:US15394668

    申请日:2016-12-29

    Applicant: Google LLC

    Abstract: A system includes one or more computers and one or more storage devices storing instructions that when executed by the one or more computers cause the computers to implement a combined machine learning model for processing an input including multiple features to generate a predicted output for the machine learning input. The combined model includes: a deep machine learning model configured to process the features to generate a deep model output; a wide machine learning model configured to process the features to generate a wide model output; and a combining layer configured to process the deep model output generated by the deep machine learning model and the wide model output generated by the wide machine learning model to generate the predicted output, in which the deep model and the wide model have been trained jointly on training data to generate the deep model output and the wide model output.

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