公开(公告)号：US11716402B2

公开(公告)日：2023-08-01

申请号：US16917164

申请日：2020-06-30

Applicant: Google LLC

Inventor： Shing Franky Sze ,  Michael Kleber ,  Mathieu Gagne ,  Leonidas Kontothanassis

IPC: H04L67/563 ,  H04L67/02 ,  H04L67/50 ,  G06Q30/0242 ,  G06Q30/0241

CPC classification number: H04L67/563 ,  G06Q30/0241 ,  G06Q30/0242 ,  H04L67/02 ,  H04L67/535

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource. Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.

公开(公告)号：US11586684B2

公开(公告)日：2023-02-21

申请号：US16566076

申请日：2019-09-10

Applicant: Google LLC

Inventor： Matthew Strecker Burriesci ,  David Kent German ,  Mathieu Gagne ,  Michael Kleber ,  Jonathan Frank Guarino ,  Guy Maor

IPC: G06F16/951

Abstract: When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.

公开(公告)号：US20200336561A1

公开(公告)日：2020-10-22

申请号：US16917164

申请日：2020-06-30

Applicant: Google LLC

Inventor： Shing Franky Sze ,  Michael Kleber ,  Mathieu Gagne ,  Leonidas Kontothanassis

IPC: H04L29/08 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource. Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.

公开(公告)号：US10742762B2

公开(公告)日：2020-08-11

申请号：US15010106

申请日：2016-01-29

Applicant: Google LLC

Inventor： Shing Franky Sze ,  Michael Kleber ,  Mathieu Gagne ,  Leonidas Kontothanassis

IPC: H04L29/08 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource. Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.

公开(公告)号：US20200004793A1

公开(公告)日：2020-01-02

申请号：US16566076

申请日：2019-09-10

Applicant: Google LLC

Inventor： Matthew Strecker Burriesci ,  David Kent German ,  Mathieu Gagne ,  Michael Kleber ,  Jonathan Frank Guarino ,  Guy Maor

IPC: G06F16/951

Abstract: When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.