公开(公告)号：US20200004793A1

公开(公告)日：2020-01-02

申请号：US16566076

申请日：2019-09-10

Applicant: Google LLC

Inventor： Matthew Strecker Burriesci ,  David Kent German ,  Mathieu Gagne ,  Michael Kleber ,  Jonathan Frank Guarino ,  Guy Maor

IPC: G06F16/951

Abstract: When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.

公开(公告)号：US12002072B1

公开(公告)日：2024-06-04

申请号：US14856181

申请日：2015-09-16

Applicant: GOOGLE LLC

Inventor： Matthew Strecker Burriesci ,  Willa Angel Chen

IPC: G06Q30/0273 ,  G06Q30/0241

CPC classification number: G06Q30/0273 ,  G06Q30/0241

Abstract: At least one aspect is directed to a method of a method of automatically managing placement of content slots in an information resource. The method includes a data processing system receiving, from a computing device, a request for content and, in response, transmitting a content slot insertion script to the computing device. The content slot insertion script, when executed, can cause the computing device to identify one or more Document Object Model (DOM) elements included in the DOM tree of the information resource and determine one or more candidate third-party content placement locations according to a third-party content placement policy. The second plurality of computer-executable instructions, when executed on the computing device, can also cause the computing device to select, from the candidate third-party content placement locations, a third-party content placement location in the DOM tree and display a third-party content item at the selected ad placement location.

公开(公告)号：US09998525B1

公开(公告)日：2018-06-12

申请号：US15212965

申请日：2016-07-18

Applicant: Google LLC

Inventor： Timothy S. Lipus ,  Matthew Strecker Burriesci

IPC: G06F15/16 ,  H04L29/08 ,  H04L29/06

CPC classification number: H04L67/06 ,  G06F15/16 ,  H04L67/02

Abstract: This document describes computer-implemented systems, methods, devices, and other techniques for reducing the amount of redundant third-party content that is transported over a network for presentation with an electronic document. In some implementations, a computing system includes a deduplication apparatus that determines, in response to identifying that a particular instance of third-party content has previously been selected for display in a particular presentation of the electronic document, and based at least on a display characteristic of the electronic document, whether one or more other instances of third-party content that are deemed redundant to the particular instance of third-party content are eligible for selection responsive to the request.

公开(公告)号：US11233843B1

公开(公告)日：2022-01-25

申请号：US17119041

申请日：2020-12-11

Applicant: Google LLC

Inventor： Timothy S. Lipus ,  Matthew Strecker Burriesci

IPC: G06F15/16 ,  H04L29/08 ,  G06F16/174 ,  G06F16/215 ,  H04L29/06

Abstract: This document describes computer-implemented systems, methods, devices, and other techniques for reducing the amount of redundant third-party content that is transported over a network for presentation with an electronic document. In some implementations, a computing system includes a deduplication apparatus that determines, in response to identifying that a particular instance of third-party content has previously been selected for display in a particular presentation of the electronic document, and based at least on a display characteristic of the electronic document, whether one or more other instances of third-party content that are deemed redundant to the particular instance of third-party content are eligible for selection responsive to the request.

公开(公告)号：US11586684B2

公开(公告)日：2023-02-21

申请号：US16566076

申请日：2019-09-10

Applicant: Google LLC

Inventor： Matthew Strecker Burriesci ,  David Kent German ,  Mathieu Gagne ,  Michael Kleber ,  Jonathan Frank Guarino ,  Guy Maor

IPC: G06F16/951

Abstract: When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.

公开(公告)号：US20210133823A1

公开(公告)日：2021-05-06

申请号：US17147101

申请日：2021-01-12

Applicant: Google LLC

Inventor： Matthew Strecker Burriesci ,  Willa Angel Chen

IPC: G06Q30/02

Abstract: At least one aspect is directed to a method of a method of automatically managing placement of content slots in an information resource. The method includes a data processing system receiving, from a computing device, a request for content and, in response, transmitting a content slot insertion script to the computing device. The content slot insertion script, when executed, can cause the computing device to identify one or more Document Object Model (DOM) elements included in the DOM tree of the information resource and determine one or more candidate third-party content placement locations according to a third-party content placement policy. The second plurality of computer-executable instructions, when executed on the computing device, can also cause the computing device to select, from the candidate third-party content placement locations, a third-party content placement location in the DOM tree and display a third-party content item at the selected ad placement location.