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    SYSTEMS AND METHODS FOR ASSESSING VIEWER INTEREST IN CONTENT AND ADVERTISEMENTS
    6.
    发明申请
    SYSTEMS AND METHODS FOR ASSESSING VIEWER INTEREST IN CONTENT AND ADVERTISEMENTS 有权
    用于评估内容和广告中的观众兴趣的系统和方法

    公开(公告)号：US20140033240A1

    公开(公告)日：2014-01-30

    申请号：US13560697

    申请日：2012-07-27

    申请人： John Card, II

    发明人： John Card, II

    IPC分类号： H04N21/24

    CPC分类号： H04N21/44222 ,  G06Q30/0242 ,  H04H60/33 ,  H04N21/251 ,  H04N21/252 ,  H04N21/2668 ,  H04N21/44204 ,  H04N21/44213 ,  H04N21/4532 ,  H04N21/466 ,  H04N21/4667 ,  H04N21/47217 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8456

    摘要： A method for assessing viewer interest in content and advertisements may include receiving an indication regarding a content playback mode change (e.g., a change from a skip or fast-forward mode to a pause or rewind mode) occurring during playing of a media content segment such as a television program or movie. The method then proceeds to associate the playback mode change with a sub-segment of the television program, such as an advertisement or commercial, and a level of interest of a user in the advertisement or commercial is determined based on the associated content playback mode change. An item, such as an advertisement or promotional offer can be selected to be presented to the user based on the determined level of interest of the user in the advertisement or commercial. Systems for assessing viewer interest in content and advertisements include devices and components configured to perform or enable such methods.

    摘要翻译： 用于评估观众对内容和广告兴趣的方法可以包括：在播放媒体内容片段期间发生的关于内容播放模式改变（例如，从跳过或快进模式到暂停或快退模式的改变）的指示， 作为电视节目或电影。 然后，该方法继续将重放模式改变与电视节目的子段（诸如广告或广告）相关联，并且基于相关联的内容重放模式改变来确定用户在广告或广告中的兴趣水平 。 可以基于用户在广告或广告中确定的兴趣水平来选择诸如广告或促销优惠的项目以呈现给用户。 用于评估观众对内容和广告兴趣的系统包括被配置为执行或启用这样的方法的设备和组件。

    Systems and methods for assessing viewer interest in content and advertisements
    7.
    发明授权
    Systems and methods for assessing viewer interest in content and advertisements 有权
    用于评估观众对内容和广告兴趣的系统和方法

    公开(公告)号：US09445163B2

    公开(公告)日：2016-09-13

    申请号：US13560697

    申请日：2012-07-27

    申请人： John Card, II

    发明人： John Card, II

    IPC分类号： H04H60/32 ,  H04N21/845 ,  H04N21/25 ,  H04N21/442 ,  H04N21/45 ,  H04N21/658 ,  H04N21/81 ,  H04H60/33 ,  G06Q30/02 ,  H04N21/2668 ,  H04N21/466

    CPC分类号： H04N21/44222 ,  G06Q30/0242 ,  H04H60/33 ,  H04N21/251 ,  H04N21/252 ,  H04N21/2668 ,  H04N21/44204 ,  H04N21/44213 ,  H04N21/4532 ,  H04N21/466 ,  H04N21/4667 ,  H04N21/47217 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8456

    摘要： A method for assessing viewer interest in content and advertisements may include receiving an indication regarding a content playback mode change (e.g., a change from a skip or fast-forward mode to a pause or rewind mode) occurring during playing of a media content segment such as a television program or movie. The method then proceeds to associate the playback mode change with a sub-segment of the television program, such as an advertisement or commercial, and a level of interest of a user in the advertisement or commercial is determined based on the associated content playback mode change. An item, such as an advertisement or promotional offer can be selected to be presented to the user based on the determined level of interest of the user in the advertisement or commercial. Systems for assessing viewer interest in content and advertisements include devices and components configured to perform or enable such methods.

    摘要翻译： 用于评估观众对内容和广告兴趣的方法可以包括：在播放媒体内容片段期间发生的关于内容播放模式改变（例如，从跳过或快进模式到暂停或快退模式的改变）的指示， 作为电视节目或电影。 然后，该方法继续将重放模式改变与电视节目的子段（诸如广告或广告）相关联，并且基于相关联的内容重放模式改变来确定用户在广告或广告中的兴趣水平 。 可以基于用户在广告或广告中确定的兴趣水平来选择诸如广告或促销优惠的项目以呈现给用户。 用于评估观众对内容和广告兴趣的系统包括被配置为执行或启用这样的方法的设备和组件。