公开(公告)号：US20130124447A1

公开(公告)日：2013-05-16

申请号：US13296117

申请日：2011-11-14

申请人： Gregory Joseph Badros ,  Rajat Raina ,  Ding Zhou ,  Tudor Andrei Alexandrescu ,  Nuwan Senaratna ,  Hong Ge ,  Chi Wang ,  Alon Amit ,  John Hegeman

发明人： Gregory Joseph Badros ,  Rajat Raina ,  Ding Zhou ,  Tudor Andrei Alexandrescu ,  Nuwan Senaratna ,  Hong Ge ,  Chi Wang ,  Alon Amit ,  John Hegeman

IPC分类号： G06N7/02 ,  G06N5/04 ,  G06Q30/02 ,  G06N5/00

CPC分类号： G06Q30/0251 ,  G06Q50/01

摘要： A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. At least one of the matched interests and concepts are not identical. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.

摘要翻译： 社交网络系统基于用户最近的动作和/或用户在社交网络系统中的连接的最新动作来推断用户的兴趣。 社交网络系统还确定与诸如广告的一组信息项中的每一个相关联的一组概念。 通过将用户的当前兴趣与与信息项相关联的概念相匹配，社交网络系统选择用户可能感兴趣的一个或多个信息项。 匹配的兴趣和概念中至少有一个不一样。 然后，社交网络系统将所选择的信息项呈现给用户，从而基于该信息对用户的推断的时间相关性来提供信息。

公开(公告)号：US10565598B2

公开(公告)日：2020-02-18

申请号：US13545266

申请日：2012-07-10

申请人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

发明人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

IPC分类号： G06Q30/02 ,  G06Q50/00

摘要： A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the viewing user is interested in their content. While advertisers compensate the SNS for presentation of sponsored stories, the sponsored stories also include information about actions by other SNS users. To increase the likelihood the viewing user interacts with sponsored stories, a common communication channel is used to present both the sponsored stories and the organic stories. To simplify selection of organic stories and sponsored stories, the SNS determines a common unit of measurement for both and makes selections based on the common unit of measurement.

公开(公告)号：US20140019261A1

公开(公告)日：2014-01-16

申请号：US13545266

申请日：2012-07-10

申请人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

发明人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q50/01

摘要： A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the viewing user is interested in their content. While advertisers compensate the SNS for presentation of sponsored stories, the sponsored stories also include information about actions by other SNS users. To increase the likelihood the viewing user interacts with sponsored stories, a common communication channel is used to present both the sponsored stories and the organic stories. To simplify selection of organic stories and sponsored stories, the SNS determines a common unit of measurement for both and makes selections based on the common unit of measurement.

摘要翻译： 社交网络系统（SNS）提供了有关其他SNS用户对观看用户采取的行动的赞助故事和有机故事。 有机故事根据观看用户对其内容感兴趣的可能性进行选择。 虽然广告商补偿SNS介绍赞助故事，但赞助的故事还包括其他SNS用户的行为信息。 为了增加观看用户与赞助故事交互的可能性，使用通用通信频道来呈现赞助故事和有机故事。 为了简化有机故事和赞助故事的选择，SNS确定了两者的常用测量单位，并根据常用的测量单位进行选择。

公开(公告)号：US10607250B2

公开(公告)日：2020-03-31

申请号：US13488294

申请日：2012-06-04

申请人： Alon Amit ,  Yaron Greif ,  John Hegeman

发明人： Alon Amit ,  Yaron Greif ,  John Hegeman

IPC分类号： G06Q30/02

摘要： An advertising selection and placement system is provided for a social networking system. An advertising selection module identifies candidate advertisements for a user to view along with social networking content. The candidate advertisements can be placed in various slots on the user's display. The expected value of various arrangements of the candidate advertisements in the slots is determined, and advertisements may be selected and placed to optimize revenue to the system. Each advertisement is evaluated using a discount function that adjusts the price of the advertisement based on its placement.

公开(公告)号：US20130325585A1

公开(公告)日：2013-12-05

申请号：US13488294

申请日：2012-06-04

申请人： Alon Amit ,  Yaron Greif ,  John Hegeman

发明人： Alon Amit ,  Yaron Greif ,  John Hegeman

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241

摘要： An advertising selection and placement system is provided for a social networking system. An advertising selection module identifies candidate advertisements for a user to view along with social networking content. The candidate advertisements can be placed in various slots on the user's display. The expected value of various arrangements of the candidate advertisements in the slots is determined, and advertisements may be selected and placed to optimize revenue to the system. Each advertisement is evaluated using a discount function that adjusts the price of the advertisement based on its placement.

摘要翻译： 为社交网络系统提供广告选择和放置系统。 广告选择模块识别候选广告以供用户与社交网络内容一起查看。 候选广告可以放置在用户显示器上的各种插槽中。 确定时隙中候选广告的各种布置的期望值，并且可以选择和放置广告以优化对系统的收入。 每个广告使用折扣函数进行评估，该折扣功能根据展示位置来调整广告的价格。

公开(公告)号：US10325324B2

公开(公告)日：2019-06-18

申请号：US13597103

申请日：2012-08-28

申请人： Wenjie Fu ,  Alon Amit

发明人： Wenjie Fu ,  Alon Amit

IPC分类号： G06Q30/02 ,  G06Q50/00

摘要： A social networking system associates one or more objects in the social networking system with a link to content external to the social networking system. This allows information about the object to be used as a proxy for information about the external content. An index associating objects in the social networking system with links to content external to the social networking system is maintained. A received link to external content are parsed into components, such as a domain name, a path, and a query string, and the components are compared to the index to identify an object associated with one or more of the comments of the received link. One or more rules may be applied to increase the likelihood of the identified object having similar subject matter as the external content.

公开(公告)号：US20140067545A1

公开(公告)日：2014-03-06

申请号：US13597103

申请日：2012-08-28

申请人： Wenjie Fu ,  Alon Amit

发明人： Wenjie Fu ,  Alon Amit

IPC分类号： G06Q30/02

CPC分类号： G06Q50/01 ,  G06Q30/0269

摘要： A social networking system associates one or more objects in the social networking system with a link to content external to the social networking system. This allows information about the object to be used as a proxy for information about the external content. An index associating objects in the social networking system with links to content external to the social networking system is maintained. A received link to external content are parsed into components, such as a domain name, a path, and a query string, and the components are compared to the index to identify an object associated with one or more of the comments of the received link. One or more rules may be applied to increase the likelihood of the identified object having similar subject matter as the external content.

摘要翻译： 社交网络系统将社交网络系统中的一个或多个对象与链接到社交网络系统外部的内容相关联。 这允许关于对象的信息被用作关于外部内容的信息的代理。 将社交网络系统中的对象与社交网络系统外部的内容链接的索引保持不变。 接收到外部内容的链接被解析成诸如域名，路径和查询字符串的组件，并且将这些组件与索引进行比较，以标识与所接收的链接的一个或多个注释相关联的对象。 可以应用一个或多个规则来增加具有相似主题的所识别对象作为外部内容的可能性。