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    Sponsored advertisement ranking and pricing in a social networking system
    1.
    发明授权
    Sponsored advertisement ranking and pricing in a social networking system 有权

    公开(公告)号：US10565598B2

    公开(公告)日：2020-02-18

    申请号：US13545266

    申请日：2012-07-10

    申请人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

    发明人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

    IPC分类号： G06Q30/02 ,  G06Q50/00

    摘要： A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the viewing user is interested in their content. While advertisers compensate the SNS for presentation of sponsored stories, the sponsored stories also include information about actions by other SNS users. To increase the likelihood the viewing user interacts with sponsored stories, a common communication channel is used to present both the sponsored stories and the organic stories. To simplify selection of organic stories and sponsored stories, the SNS determines a common unit of measurement for both and makes selections based on the common unit of measurement.

    SPONSORED ADVERTISEMENT RANKING AND PRICING IN A SOCIAL NETWORKING SYSTEM
    2.
    发明申请
    SPONSORED ADVERTISEMENT RANKING AND PRICING IN A SOCIAL NETWORKING SYSTEM 审中-公开
    赞助广告在社交网络系统中的排名和定价

    公开(公告)号：US20140019261A1

    公开(公告)日：2014-01-16

    申请号：US13545266

    申请日：2012-07-10

    申请人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

    发明人： John Hegeman ,  Hong Ge ,  Maxim Gubin ,  Alon Amit

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q50/01

    摘要： A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the viewing user is interested in their content. While advertisers compensate the SNS for presentation of sponsored stories, the sponsored stories also include information about actions by other SNS users. To increase the likelihood the viewing user interacts with sponsored stories, a common communication channel is used to present both the sponsored stories and the organic stories. To simplify selection of organic stories and sponsored stories, the SNS determines a common unit of measurement for both and makes selections based on the common unit of measurement.

    摘要翻译： 社交网络系统（SNS）提供了有关其他SNS用户对观看用户采取的行动的赞助故事和有机故事。 有机故事根据观看用户对其内容感兴趣的可能性进行选择。 虽然广告商补偿SNS介绍赞助故事，但赞助的故事还包括其他SNS用户的行为信息。 为了增加观看用户与赞助故事交互的可能性，使用通用通信频道来呈现赞助故事和有机故事。 为了简化有机故事和赞助故事的选择，SNS确定了两者的常用测量单位，并根据常用的测量单位进行选择。

    COGNITIVE RELEVANCE TARGETING IN A SOCIAL NETWORKING SYSTEM USING CONCEPTS INFERRED FROM EXPLICIT INFORMATION
    3.
    发明申请
    COGNITIVE RELEVANCE TARGETING IN A SOCIAL NETWORKING SYSTEM USING CONCEPTS INFERRED FROM EXPLICIT INFORMATION 审中-公开
    使用从明示信息中提取的概念的社会网络系统中的认知相关指标

    公开(公告)号：US20130124447A1

    公开(公告)日：2013-05-16

    申请号：US13296117

    申请日：2011-11-14

    申请人： Gregory Joseph Badros ,  Rajat Raina ,  Ding Zhou ,  Tudor Andrei Alexandrescu ,  Nuwan Senaratna ,  Hong Ge ,  Chi Wang ,  Alon Amit ,  John Hegeman

    发明人： Gregory Joseph Badros ,  Rajat Raina ,  Ding Zhou ,  Tudor Andrei Alexandrescu ,  Nuwan Senaratna ,  Hong Ge ,  Chi Wang ,  Alon Amit ,  John Hegeman

    IPC分类号： G06N7/02 ,  G06N5/04 ,  G06Q30/02 ,  G06N5/00

    CPC分类号： G06Q30/0251 ,  G06Q50/01

    摘要： A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. At least one of the matched interests and concepts are not identical. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.

    摘要翻译： 社交网络系统基于用户最近的动作和/或用户在社交网络系统中的连接的最新动作来推断用户的兴趣。 社交网络系统还确定与诸如广告的一组信息项中的每一个相关联的一组概念。 通过将用户的当前兴趣与与信息项相关联的概念相匹配，社交网络系统选择用户可能感兴趣的一个或多个信息项。 匹配的兴趣和概念中至少有一个不一样。 然后，社交网络系统将所选择的信息项呈现给用户，从而基于该信息对用户的推断的时间相关性来提供信息。

    SELECTING ADVERTISEMENTS FOR USERS OF A SOCIAL NETWORKING SYSTEM USING COLLABORATIVE FILTERING
    4.
    发明申请
    SELECTING ADVERTISEMENTS FOR USERS OF A SOCIAL NETWORKING SYSTEM USING COLLABORATIVE FILTERING 审中-公开
    使用协同过滤选择社交网络系统用户的广告

    公开(公告)号：US20130159100A1

    公开(公告)日：2013-06-20

    申请号：US13330502

    申请日：2011-12-19

    申请人： Rajat Raina ,  Gokul Rajaram ,  Hong Ge ,  Junfeng Pan ,  John Hegeman

    发明人： Rajat Raina ,  Gokul Rajaram ,  Hong Ge ,  Junfeng Pan ,  John Hegeman

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0241 ,  G06Q50/01

    摘要： A social networking system selects advertisements for its users using collaborative filtering based on the users' interactions with objects in the social networking system. The objects may be games, pages, groups, deals, messages, content items, advertisements, or any other object with which a user may interact in the system. The system may identify a viewing user's interaction with a first object, determine a second object that is similar to the first object based on interactions of users with both of the objects, and send an advertisement associated with the second object to the viewing user. The system determines a second object based a similarity score between the first object and the second object, which may be a measure of users who have interacted with both objects and may be normalized by a number of user interactions by the users with the objects.

    摘要翻译： 社交网络系统基于用户与社交网络系统中的对象的交互来使用协作过滤来为其用户选择广告。 对象可以是游戏，页面，组，交易，消息，内容项目，广告或用户可以在系统中与其交互的任何其他对象。 系统可以识别观看用户与第一对象的交互，基于用户与两个对象的交互来确定类似于第一对象的第二对象，并将与第二对象相关联的广告发送给观看用户。 该系统基于第一对象和第二对象之间的相似性得分确定第二对象，其可以是与两个对象交互的用户的度量，并且可以由具有对象的用户的多个用户交互进行归一化。

    Cognitive Relevance Targeting in a Social Networking System
    5.
    发明申请
    Cognitive Relevance Targeting in a Social Networking System 审中-公开
    认知相关性针对社交网络系统

    公开(公告)号：US20120278166A1

    公开(公告)日：2012-11-01

    申请号：US13095899

    申请日：2011-04-28

    申请人： Gregory Badros ,  Rajat Raina ,  Hong Ge ,  Ding Zhou ,  Nuwan Senaratna ,  Tudor A. Alexandrescu

    发明人： Gregory Badros ,  Rajat Raina ,  Hong Ge ,  Ding Zhou ,  Nuwan Senaratna ,  Tudor A. Alexandrescu

    IPC分类号： G06Q30/02 ,  G06F15/16

    CPC分类号： G06Q30/0251 ,  G06Q50/01

    摘要： A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.

    摘要翻译： 社交网络系统基于用户最近的动作和/或用户在社交网络系统中的连接的最新动作来推断用户的兴趣。 社交网络系统还确定与诸如广告的一组信息项中的每一个相关联的一组概念。 通过将用户的当前兴趣与与信息项相关联的概念相匹配，社交网络系统选择用户可能感兴趣的一个或多个信息项。 然后，社交网络系统将所选择的信息项呈现给用户，从而基于该信息对用户的推断的时间相关性来提供信息。

    Diagnostic assay for rickettsia prowazekii disease by detection of responsive gene expression
    10.
    发明申请
    Diagnostic assay for rickettsia prowazekii disease by detection of responsive gene expression 审中-公开
    通过检测反应性基因表达来诊断立克次体疫苗

    公开(公告)号：US20060099628A1

    公开(公告)日：2006-05-11

    申请号：US11272419

    申请日：2005-11-09

    申请人： Wei-Mei Ching ,  Hong Ge

    发明人： Wei-Mei Ching ,  Hong Ge

    IPC分类号： C12Q1/68 ,  G06F19/00

    CPC分类号： C12Q1/6883 ,  C12Q1/689 ,  C12Q2600/158 ,  G16B25/00 ,  Y02A50/59 ,  Y02A90/22 ,  Y02A90/24 ,  Y02A90/26

    摘要： The inventive subject matter relates to a method for the detection and diagnosis of Rickettsia prowazekii infection by measuring the increased or decreased expression of specific human genes following infection by microarray or polymerase chain reaction analysis. Gene modulation profiles can be further analyzed by computer. The method permits the early detection and diagnosis of Rickettsia prowazekii exposure and infection and diagnosis of epidemic typhus earlier than any currently available methods.

    摘要翻译： 本发明涉及用于通过微阵列或聚合酶链反应分析测量感染后特异性人基因表达增加或减少来检测和诊断立克次体立克次体感染的方法。 基因调制谱可以通过计算机进一步分析。 该方法允许早期检测和诊断立克次体疫苗接触，感染和诊断流行性斑疹伤寒早于任何现有的方法。