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公开(公告)号：US20100319020A1
公开(公告)日：2010-12-16
申请号：US12817864
申请日：2010-06-17
CPC分类号： G06Q30/02 , G06Q30/0264 , H04N5/44543 , H04N5/44591 , H04N21/2547 , H04N21/25891 , H04N21/262 , H04N21/2668 , H04N21/4312 , H04N21/4316 , H04N21/4334 , H04N21/47214 , H04N21/4722 , H04N21/482 , H04N21/812
摘要： In one embodiment, the present invention is a computer system for managing advertisements for use in an interactive electronic television program guide (EPG) comprising: a memory storing information regarding advertisements to be displayed on the EPG including one or more of the group of: times of day of ad display, duration of ad displays, location of ad displays, days of week of ad displays, television programs broadcast at or about the time of ad display; rotation rate for ads, number of ads being rotated with the ad, memory required for storage of ad at EPG location, payment rates for ads. The invention determines the distribution of advertisements based on the information stored in the memory and distributes advertisements to the EPG based on the determined distribution.
摘要翻译： 在一个实施例中，本发明是一种用于管理在交互式电子电视节目指南（EPG）中使用的广告的计算机系统，包括：存储关于要在EPG上显示的广告的信息的存储器，包括以下组中的一个或多个：时间 广告显示的日期，广告显示的持续时间，广告显示的位置，广告显示的星期几，在广告显示时间或之后广播的电视节目; 广告的轮播率，广告轮播的广告数量，在EPG位置存储广告所需的内存，广告的付费率。 本发明基于存储在存储器中的信息确定广告的分布，并根据确定的分布将广告分发给EPG。
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公开(公告)号：US20100257553A1
公开(公告)日：2010-10-07
申请号：US12728959
申请日：2010-03-22
CPC分类号： G06Q30/02 , G06Q30/0264 , H04N5/44543 , H04N5/44591 , H04N21/2547 , H04N21/25891 , H04N21/262 , H04N21/2668 , H04N21/4312 , H04N21/4316 , H04N21/4334 , H04N21/47214 , H04N21/4722 , H04N21/482 , H04N21/812
摘要： In one embodiment, the present invention is a computer system for managing advertisements for use in an interactive electronic television program guide (EPG) comprising: a memory storing information regarding advertisements to be displayed on the EPG including one or more of the group of: times of day of ad display, duration of ad displays, location of ad displays, days of week of ad displays, television programs broadcast at or about the time of ad display; rotation rate for ads, number of ads being rotated with the ad, memory required for storage of ad at EPG location, payment rates for ads. The invention determines the distribution of advertisements based on the information stored in the memory and distributes advertisements to the EPG based on the determined distribution.
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3.发明授权公开(公告)号：US08336071B2
公开(公告)日：2012-12-18
申请号：US12818015
申请日：2010-06-17
IPC分类号： H04N5/445
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。
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4.发明申请公开(公告)号：US20110035770A1
公开(公告)日：2011-02-10
申请号：US12818015
申请日：2010-06-17
IPC分类号： H04N7/025
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。
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5.发明授权Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information 有权用于显示和记录与电视节目，视频，广告信息和节目安排信息的控制接口的系统和方法公开(公告)号：US06756997B1
公开(公告)日：2004-06-29
申请号：US09593556
申请日：2000-06-14
IPC分类号： G09G500
CPC分类号： H04N21/42204 , G06Q30/0269 , G06Q30/0277 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/458 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/8586 , H04N2007/1739
摘要： The present invention is an improvement over previous Electronic Programming Guides (“EPG”) in that it provides, among other things: Improved viewer interaction capabilities with the EPG; improved viewer control of video recording of future-scheduled programming; improved features to the EPG display and navigation; parental control of the EPG display; improved television program information access by the viewer; improved opportunities for the commercial advertiser to reach the viewer; improved product information access by the viewer; creation of a viewer's profile; utilization of viewer profile information to customize various aspects of the EPG; and utilization of viewer profile information to provide customized presentation of advertising to the viewer.
摘要翻译： 本发明是对先前的电子编程指南（“EPG”）的改进，其中除其他之外：提供与EPG的观看者交互能力; 改进观众对未来计划编程视频录制的控制; 改进了EPG显示和导航功能; 家长对EPG显示的控制; 观众改进的电视节目信息访问; 改善商业广告商接触观众的机会; 改进了观众对产品信息的访问; 创建观众的个人资料; 利用观众简档信息来定制EPG的各个方面; 以及使用观众简档信息来向观众提供定制的广告呈现。
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6.发明授权公开(公告)号：US08726311B2
公开(公告)日：2014-05-13
申请号：US12818364
申请日：2010-06-18
IPC分类号： H04N7/025 , H04N21/458 , H04N21/45
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。
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公开(公告)号：US08635649B2
公开(公告)日：2014-01-21
申请号：US10066811
申请日：2002-02-04
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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8.发明授权公开(公告)号：US08448209B2
公开(公告)日：2013-05-21
申请号：US11894765
申请日：2007-08-20
IPC分类号： H04N5/445
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。
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公开(公告)号：US20110035771A1
公开(公告)日：2011-02-10
申请号：US12818364
申请日：2010-06-18
IPC分类号： H04N7/10
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
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10.发明授权System and method for targeted advertisement display responsive to user characteristics 有权响应用户特征的有针对性的广告显示的系统和方法公开(公告)号：US08732757B2
公开(公告)日：2014-05-20
申请号：US11580624
申请日：2006-10-13
CPC分类号： H04N21/458 , H04N5/44543 , H04N5/782 , H04N7/17318 , H04N21/25891 , H04N21/42204 , H04N21/4314 , H04N21/4316 , H04N21/4334 , H04N21/4345 , H04N21/44016 , H04N21/44222 , H04N21/4438 , H04N21/4532 , H04N21/4622 , H04N21/47 , H04N21/47214 , H04N21/478 , H04N21/4782 , H04N21/482 , H04N21/4821 , H04N21/6125 , H04N21/812 , H04N21/84 , H04N21/8586 , H04N2007/1739
摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。
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