公开(公告)号：US20190104338A1

公开(公告)日：2019-04-04

申请号：US15994751

申请日：2018-05-31

Applicant: INTEL CORPORATION

Inventor： Ramesh Pendakur ,  Walter C. Gintz ,  Daniel Nemiroff ,  Mousumi M. Hazra

IPC: H04N21/4367 ,  H04N21/6334 ,  H04N21/4408 ,  G06F21/72

Abstract: A system architecture provides a hardware-based root of trust solution for supporting distribution and playback of premium digital content. In an embodiment, hardware root of trust for digital content and services is a solution where the basis of trust for security purposes is rooted in hardware and firmware mechanisms in a client computing system, rather than in software. From this root of trust, the client computing system constructs an entire media processing pipeline that is protected for content authorization and playback. In embodiments of the present invention, the security of the client computing system for content processing is not dependent on the operating system (OS), basic input/output system (BIOS), media player application, or other host software.

公开(公告)号：US11580570B2

公开(公告)日：2023-02-14

申请号：US16460351

申请日：2019-07-02

Applicant: Intel Corporation

Inventor： Ramesh Pendakur ,  Gyan Prakash ,  Walter C. Gintz

IPC: G06Q30/02 ,  G06Q30/0241 ,  G06F21/10 ,  H04L9/08 ,  H04N21/236 ,  H04N21/433 ,  H04N21/45 ,  H04N21/458 ,  H04N21/81

Abstract: A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

公开(公告)号：US10582256B2

公开(公告)日：2020-03-03

申请号：US15994751

申请日：2018-05-31

Applicant: INTEL CORPORATION

Inventor： Ramesh Pendakur ,  Walter C. Gintz ,  Daniel Nemiroff ,  Mousumi M. Hazra

IPC: H04N21/4367 ,  G06F21/72 ,  G06F21/10 ,  G06F21/12 ,  H04L9/32 ,  H04N21/4363 ,  H04N21/4408 ,  H04N21/6334 ,  H04N21/418

Abstract: A system architecture provides a hardware-based root of trust solution for supporting distribution and playback of premium digital content. In an embodiment, hardware root of trust for digital content and services is a solution where the basis of trust for security purposes is rooted in hardware and firmware mechanisms in a client computing system, rather than in software. From this root of trust, the client computing system constructs an entire media processing pipeline that is protected for content authorization and playback. In embodiments of the present invention, the security of the client computing system for content processing is not dependent on the operating system (OS), basic input/output system (BIOS), media player application, or other host software.

公开(公告)号：US20200167833A1

公开(公告)日：2020-05-28

申请号：US16460351

申请日：2019-07-02

Applicant: Intel Corporation

Inventor： Ramesh Pendakur ,  Gyan Prakash ,  Walter C. Gintz

IPC: G06Q30/02 ,  H04N21/81 ,  H04N21/458 ,  H04N21/45 ,  H04N21/433 ,  H04N21/236 ,  H04L9/08 ,  G06F21/10

Abstract: A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

公开(公告)号：US10339571B2

公开(公告)日：2019-07-02

申请号：US13974372

申请日：2013-08-23

Applicant: Intel Corporation

Inventor： Ramesh Pendakur ,  Gyan Prakash ,  Walter C. Gintz

IPC: G06Q30/02 ,  H04L9/08 ,  H04N21/236 ,  H04N21/433 ,  H04N21/45 ,  H04N21/458 ,  H04N21/81 ,  G06F21/10

Abstract: A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

公开(公告)号：US10028010B2

公开(公告)日：2018-07-17

申请号：US14139422

申请日：2013-12-23

Applicant: Intel Corporation

Inventor： Ramesh Pendakur ,  Walter C. Gintz ,  Daniel Nemiroff ,  Mousumi M. Hazra

IPC: H04N21/4367 ,  G06F21/72 ,  G06F21/12 ,  H04L9/32 ,  H04N21/4363 ,  H04N21/4408 ,  H04N21/6334 ,  H04N21/418

Abstract: A system architecture provides a hardware-based root of trust solution for supporting distribution and playback of premium digital content. In an embodiment, hardware root of trust for digital content and services is a solution where the basis of trust for security purposes is rooted in hardware and firmware mechanisms in a client computing system, rather than in software. From this root of trust, the client computing system constructs an entire media processing pipeline that is protected for content authorization and playback. In embodiments of the present invention, the security of the client computing system for content processing is not dependent on the operating system (OS), basic input/output system (BIOS), media player application, or other host software.