公开(公告)号：US20170236150A1

公开(公告)日：2017-08-17

申请号：US15043493

申请日：2016-02-12

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Howard Fiderer ,  David Downey ,  Michael Kubin ,  Daniel Wilson

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0251 ,  G06Q30/0201 ,  H04L67/22 ,  H04N21/23424 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/44222

Abstract: A predictive programmatic system (100) uses an addressable asset delivery system to provide audience information for non-addressable asset delivery opportunities. The illustrated system (100) is implemented in connection with an addressable asset delivery system (102) deployed, for example, in a cable or satellite television network. The addressable asset delivery system (102) is used to address assets to user devices 104 of a communications network. An asset provider may request dissemination of an asset over the communications network via a contracting platform (106). A targeting module (108) is operative for accessing audience information (110) and providing targeting information to the contracting platform (106). The audience information (110) may be developed by obtaining information regarding the audiences for addressable asset delivery opportunities and associated level of interest and conversion information, and the targeting module (108) may use information to characterize overall audiences for non-addressable asset delivery opportunities. This information can be provided to the contracting platform (106) to assist asset providers in identifying non-addressable asset delivery opportunities for specific assets of the asset providers.