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    MANAGING ADDRESSABLE ASSET CAMPAIGNS ACROSS MULTIPLE DEVICES
    1.
    发明申请
    MANAGING ADDRESSABLE ASSET CAMPAIGNS ACROSS MULTIPLE DEVICES 审中-公开

    公开(公告)号：US20180199088A1

    公开(公告)日：2018-07-12

    申请号：US15403827

    申请日：2017-01-11

    Applicant: Invidi Technologies Corporation

    Inventor： Daniel C. Wilson ,  Bruce J. Anderson ,  Alden Lloyd Peterson, II ,  Howard Fiderer

    IPC: H04N21/2668 ,  H04N21/442 ,  H04N21/81 ,  G06Q30/02

    Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (ADN) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.

    MEDIAHUB FOR CONTROLLING AND MONITORING THE DISTRIBUTION OF TARGETED ASSETS
    6.
    发明申请
    MEDIAHUB FOR CONTROLLING AND MONITORING THE DISTRIBUTION OF TARGETED ASSETS 有权

    公开(公告)号：US20230007330A1

    公开(公告)日：2023-01-05

    申请号：US17659420

    申请日：2022-04-15

    Applicant: INVIDI Technologies Corporation

    Inventor： Howard Fiderer ,  Daniel C. Wilson

    IPC: H04N21/262 ,  H04N21/234 ,  H04N21/258

    Abstract: The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

    PREDICTIVE PROGRAMMATIC SYSTEM FOR AUDIENCE IDENTIFICATION AND ANALYSIS
    7.
    发明申请
    PREDICTIVE PROGRAMMATIC SYSTEM FOR AUDIENCE IDENTIFICATION AND ANALYSIS 审中-公开

    公开(公告)号：US20170236150A1

    公开(公告)日：2017-08-17

    申请号：US15043493

    申请日：2016-02-12

    Applicant: INVIDI TECHNOLOGIES CORPORATION

    Inventor： Howard Fiderer ,  David Downey ,  Michael Kubin ,  Daniel Wilson

    IPC: G06Q30/02 ,  H04L29/08

    CPC classification number: G06Q30/0251 ,  G06Q30/0201 ,  H04L67/22 ,  H04N21/23424 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/44222

    Abstract: A predictive programmatic system (100) uses an addressable asset delivery system to provide audience information for non-addressable asset delivery opportunities. The illustrated system (100) is implemented in connection with an addressable asset delivery system (102) deployed, for example, in a cable or satellite television network. The addressable asset delivery system (102) is used to address assets to user devices 104 of a communications network. An asset provider may request dissemination of an asset over the communications network via a contracting platform (106). A targeting module (108) is operative for accessing audience information (110) and providing targeting information to the contracting platform (106). The audience information (110) may be developed by obtaining information regarding the audiences for addressable asset delivery opportunities and associated level of interest and conversion information, and the targeting module (108) may use information to characterize overall audiences for non-addressable asset delivery opportunities. This information can be provided to the contracting platform (106) to assist asset providers in identifying non-addressable asset delivery opportunities for specific assets of the asset providers.

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