CHARACTERIZING CONTENT FOR IDENTIFICATION OF ADVERTISING
    1.
    发明申请
    CHARACTERIZING CONTENT FOR IDENTIFICATION OF ADVERTISING 审中-公开
    表征广告的识别内容

    公开(公告)号:US20080276266A1

    公开(公告)日:2008-11-06

    申请号:US11737038

    申请日:2007-04-18

    IPC分类号: H04N7/025

    摘要: Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.

    摘要翻译: 用于表征内容定向内容的方法,系统和装置,包括计算机程序产品。 接收到第一内容项。 确定第一内容项的一个或多个内容边界。 内容边界将第一内容项划分成多个段。 针对至少一个片段确定一个或多个相应的定位标准。 基于针对各个内容边界之前或之后的一个或多个片段的目标标准,为相应的内容边界识别一个或多个第二内容项目。 提供对所识别的第二内容项的访问以用于在设备上呈现或存储。

    TRACKING LOCAL TELEPHONE NUMBERS
    4.
    发明申请
    TRACKING LOCAL TELEPHONE NUMBERS 审中-公开
    跟踪本地电话号码

    公开(公告)号:US20130132993A1

    公开(公告)日:2013-05-23

    申请号:US11780389

    申请日:2007-07-19

    IPC分类号: H04H9/00

    摘要: The present disclosure includes a system and method for tracking local telephone numbers. In some implementations, a method of tracking local TV ads includes receiving tracking information for a TV advertisement from a plurality of geographic regions. The TV advertisement are presented in each geographic region with a local telephone number. Metrics associated with the TV advertisement are determined for each geographic region using the tracking information. One or more Web pages are populated with at least one or more metrics for presenting to an advertiser.

    摘要翻译: 本公开包括用于跟踪本地电话号码的系统和方法。 在一些实施方式中,跟踪本地电视广告的方法包括从多个地理区域接收电视广告的跟踪信息。 电视广告在每个地理区域呈现本地电话号码。 使用跟踪信息为每个地理区域确定与电视广告相关联的度量。 一个或多个网页被填充至少一个或多个指标以呈现给广告商。