摘要:
The present disclosure includes a system and method for tracking local telephone numbers. In some implementations, a method of tracking local TV ads includes receiving tracking information for a TV advertisement from a plurality of geographic regions. The TV advertisement are presented in each geographic region with a local telephone number. Metrics associated with the TV advertisement are determined for each geographic region using the tracking information. One or more Web pages are populated with at least one or more metrics for presenting to an advertiser.
摘要:
A system and machine-implemented method for creating and sharing virtual collaboration objects, including receiving a request from a user to create a virtual collaboration object, the request identifying one or more portions of each of one or more stored digital source objects for inclusion in the virtual collaboration object, where for at least one of the stored digital source objects, the one or more portions comprise less than the full stored digital source object, creating a metadata list in response to the request including the one or more stored digital source objects and portion information identifying the one or more portions of each of the one or more stored digital source objects, generating a collaboration object identifier (ID) corresponding to the virtual collaboration object, associating the metadata list with the collaboration object ID and providing a reference to the collaboration object ID for sharing with one or more other users.
摘要:
Posts are ranked for display on a page in a social network environment based on interaction and user score signals associated with the post and a viewing user. The signals for each of the posts are scored, and a ranking score for each post is determined. The posts are ranked in an order for display based on the ranking score and displayed for the viewing user on the page. Posts submitted by other users who have established connections with the viewing user are also filtered for display in a social box on the page.
摘要:
In one embodiment, a social-networking system accesses a social graph with a plurality of user nodes and a plurality of location nodes, receives a search query with location parameters, identifies a set of location nodes based on the search query, and determines a value for each location nodes in the set based on the edges connected to the location nodes in the social graph.
摘要:
Advertisements that facilitate telephonic communications between users and advertisers, and which avoid perceived problems or limitations of PPC and CTC offerings, are described. These advertisements may include offer information used to score the ad and/or to assess a charge to the advertiser in the event of a call conversion.
摘要:
A mobile application enables an administrator of a page in a social networking system to manage the page from a mobile device, separate from a mobile application used to consume content on the social networking system. The administrator application may be used to post content on the page, add fans to the page, delete content posted by fans of the page, generate deals, manage advertising campaigns, and access real-time metrics and insights for the page. The administrator application may also enable a user to manage multiple pages that the user has been designated as an administrator. Loyalty programs may also be designed and implemented in real-time using the administrator application, enabling business owners to customize rewards for users generating check-in events at the place of business.
摘要:
Posts are ranked for display on a page in a social network environment based on interaction and user score signals associated with the post and a viewing user. The signals for each of the posts are scored, and a ranking score for each post is determined. The posts are ranked in an order for display based on the ranking score and displayed for the viewing user on the page. Posts submitted by other users who have established connections with the viewing user are also filtered for display in a social box on the page.
摘要:
A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting advertisements related to the advertiser. Using past engagement history (e.g., click-through rates), demographic information, and keywords associated with the training cluster of users, a social networking system may generate a training model specific to the training cluster. Confidence scores may be used to identify similar users across the total population of users of the social networking system for creating a targeting cluster of users for the advertisement. A revenue sharing scheme may be used induce page administrators to increase their fan base by enabling advertisers to target advertisements to users that have expressed interest in pages associated with the page administrators.
摘要:
When a social interaction involving a non-user page is detected, a determination is made as to whether to notify an administrator of the page regarding the detected interaction. The determination is made based on a notification policy that describes a variable pattern for communicating with the administrator regarding social interactions. If a determination is made to notify the administrator, a communication is transmitted to the administrator describing the detected interaction.
摘要:
When a social interaction involving a non-user page is detected, a determination is made as to whether to notify an administrator of the page regarding the detected interaction. The determination is made based on a notification policy that describes a variable pattern for communicating with the administrator regarding social interactions. If a determination is made to notify the administrator, a communication is transmitted to the administrator describing the detected interaction.