公开(公告)号：US20090327067A1

公开(公告)日：2009-12-31

申请号：US12491716

申请日：2009-06-25

申请人： John Berger ,  Douglas P. Dwyre ,  Todd Parola

发明人： John Berger ,  Douglas P. Dwyre ,  Todd Parola

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0233 ,  G06Q30/0234 ,  G06Q30/0236

摘要： Embodiments may relate to systems and methods for distributing incentives to encourage subsequent action. In one embodiment, a method to facilitate encouraging consumer behavior can be provided. The method may include electronically identifying a consumer to be a recipient of an incentive device by a marketing system, wherein the incentive device is associated with a marketing campaign defining at least one predefined activity to be performed by the consumer prior to activating the incentive device, and wherein the incentive device has inherent value that is available for redemption upon activation. The method may further include storing consumer data associating the consumer with the incentive device in the marketing system. In addition, the method may include distributing the incentive device to the consumer in an inactivated state, and electronically activating the incentive device only upon receipt of an indication that the consumer has satisfied the at least one predefined activity.

摘要翻译： 实施例可以涉及用于分发奖励以鼓励后续动作的系统和方法。 在一个实施例中，可以提供促进鼓励消费者行为的方法。 该方法可以包括通过营销系统将消费者电子地识别为激励设备的接收者，其中所述激励设备与在激活激励设备之前定义要由消费者执行的至少一个预定活动的营销活动相关联， 并且其中所述激励设备具有在激活时可用于兑换的固有价值。 该方法还可以包括将消费者与激励设备相关联的消费者数据存储在营销系统中。 此外，该方法可以包括在激活状态下将激励设备分配给消费者，并且仅在接收到消费者已经满足至少一个预定活动的指示时才电子激活激励设备。