摘要:
Embodiments are directed towards employing an admission controller (AC) network device to coordinate voluntary requests by traffic source devices (TSDs) to transmit traffic over a network. The TSDs submit voluntary requests to transmit network traffic during an allocated time frame to the AC. The AC monitors historical network traffic data and, based on various allocation policies, provides permission to at least some of the TSDs in the form of a nonexclusive lease of bandwidth with a rate cap for an allocated time frame. The TSDs receiving the lease voluntarily agree to transmit traffic not exceeding the rate cap for the time frame of the lease. TSDs that receive a zero rate cap voluntarily agree not to transmit. However, urgent network traffic bypasses the AC. The allocation policies used to determine the rate cap and number of permitted senders include a reactive approach, a predictive approach, and a predictive-reactive approach.
摘要:
Embodiments are directed towards employing an admission controller (AC) network device to coordinate voluntary requests by traffic source devices (TSDs) to transmit traffic over a network. The TSDs submit voluntary requests to transmit network traffic during an allocated time frame to the AC. The AC monitors historical network traffic data and, based on various allocation policies, provides permission to at least some of the TSDs in the form of a nonexclusive lease of bandwidth with a rate cap for an allocated time frame. The TSDs receiving the lease voluntarily agree to transmit traffic not exceeding the rate cap for the time frame of the lease. TSDs that receive a zero rate cap voluntarily agree not to transmit. However, urgent network traffic bypasses the AC. The allocation policies used to determine the rate cap and number of permitted senders include a reactive approach, a predictive approach, and a predictive-reactive approach.
摘要:
Techniques are provided for use in an auction in which selected content items, or advertisements, of content providers, or advertisers, are selected and served, and in which, for an item served in response to a serving opportunity, contingent upon occurrence of a specified user action, an associated provider's account is charged a first sum and an associated publisher's account is credited a second sum. Performance of particular content items may be explored, such as ones for which little or no historical performance information may be available. Content item selection may be based at least in part on an objective of acquiring learning information that can be used in prediction of future performance of the content item. The associated provider's account may be charged a sum that reflects a learning value component, but the associated publisher's account may be credited a sum that does not reflect a learning value component.
摘要:
A contextual advertising system selects online advertisements for display on a network location. The system may transform page content of a page received in a platform over a network into a textual representation. In addition, the system may transform received site content of a site into a site signature. The site includes the page. The system then may correct the textual representation utilizing the site signature to produce modified textual representation. The system may utilize the modified textual representation to select an online advertisement. Considering a page in the context of the entire website to which it belongs leads to better understanding and interpretation of the page topic(s) and thus yields more accurate ad matching.
摘要:
A content item is requested by a user via the user's computing device. In response, data, such as a set of facts, related to the requested content item is identified and served with the requested content item for presentation with the content item at the user's computer device. The related data can comprise facts related to the content item, and the related data can be presented as a graphic, such as part of a multi-dimensional graph, in connection with the presentation of the content. The related data can be retrieved from a facts database using search criteria formed using tags obtained for the requested content item.
摘要:
A content item is requested by a user via the user's computing device. In response, data, such as a set of facts, related to the requested content item is identified and served with the requested content item for presentation with the content item at the user's computer device. The related data can comprise facts related to the content item, and the related data can be presented as a graphic, such as part of a multi-dimensional graph, in connection with the presentation of the content. The related data can be retrieved from a facts database using search criteria formed using tags obtained for the requested content item.
摘要:
The present invention introduces methods for allocating: overlapping inventory. In the system of the present invention overlapping inventory problems are reformulated as a network transport problem. Specifically, different inventory types are represented as inventory network nodes. Similarly, corresponding inventory requests are also represented as request network nodes. The different inventory network nodes corresponding to inventory that can satisfy inventory requests are coupled to the request network nodes associated with those inventory requests. A source node is then coupled to the inventory network nodes and a destination node is coupled to the request network nodes. A flow limit of the available inventory is assigned to the connections between the source node and the inventory network nodes. Finally, inventory requests that must be satisfied are represented as flow minimums between the request network nodes and the destination network node. The transport network problem is then solved to solve the corresponding overlapping inventory allocation problem.