公开(公告)号：US20120265613A1

公开(公告)日：2012-10-18

申请号：US13531582

申请日：2012-06-24

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0255 ,  H04M15/00 ,  H04M2215/0192 ,  H04W4/21 ,  H04W4/24

摘要： In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility.

摘要翻译： 在实施例中，本发明提供了一种用于在移动通信设施的应用内分发赞助内容的广告的方法和系统，其中所述赞助内容的选择至少基于移动通信的一个或多个预定义的硬件或软件特征 设施。

公开(公告)号：US20120215635A1

公开(公告)日：2012-08-23

申请号：US13459243

申请日：2012-04-29

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06F16/9535 ,  G06Q30/0269 ,  G06Q30/0273

摘要： A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display.

公开(公告)号：US20120215624A1

公开(公告)日：2012-08-23

申请号：US13459220

申请日：2012-04-29

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06F16/9535 ,  G06Q30/0269 ,  G06Q30/0273

摘要： A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display.

摘要翻译： 用于定位广告内容的系统包括以下步骤：（a）接收与第一和第二用户相关联的第一和第二广告请求，其中识别用户; （b）从数据提供者检索关于用户的数据; （c）至少基于每个广告内容与数据提供者的数据的相关性的确定，从第一和第二赞助商中选择相应的广告内容，其中所述相关性确定产生相应的相关性得分; （d）确定第一赞助商的广告内容与第一用户更​​相关，并且第二赞助商的广告内容基于相应的相关性得分与第二用户更相关; 以及（e）将第一赞助商的广告内容发送到第一移动通信设施，以显示第二赞助商的广告内容并将其发送到第二移动通信设施进行显示。

公开(公告)号：US20120215622A1

公开(公告)日：2012-08-23

申请号：US13459179

申请日：2012-04-28

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06F16/9535 ,  G06Q30/0269 ,  G06Q30/0273

摘要： A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display.

公开(公告)号：US20120209707A1

公开(公告)日：2012-08-16

申请号：US13459236

申请日：2012-04-29

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06F16/9535 ,  G06Q30/0269 ,  G06Q30/0273

摘要： A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display.

公开(公告)号：US20120016740A1

公开(公告)日：2012-01-19

申请号：US13236642

申请日：2011-09-20

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/00

CPC分类号： G06Q40/04 ,  G06F16/9535 ,  G06F16/9537 ,  G06F16/9577 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0241 ,  G06Q30/0247 ,  G06Q30/0601 ,  G06Q30/08

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

公开(公告)号：US20120010989A1

公开(公告)日：2012-01-12

申请号：US13236646

申请日：2011-09-20

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0251 ,  G06Q30/0247

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

公开(公告)号：US20120010983A1

公开(公告)日：2012-01-12

申请号：US13236631

申请日：2011-09-19

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0251 ,  G06Q30/0247 ,  G06Q30/0275 ,  H04L67/20 ,  H04L67/327

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

公开(公告)号：US20100287048A1

公开(公告)日：2010-11-11

申请号：US12839065

申请日：2010-07-19

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0255 ,  H04M15/00 ,  H04M2215/0192 ,  H04W4/21 ,  H04W4/24

摘要： In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility.

摘要翻译： 在实施例中，本发明提供了一种用于在移动通信设施的应用内分发赞助内容的广告的方法和系统，其中所述赞助内容的选择至少基于移动通信的一个或多个预定义的硬件或软件特征 设施。

公开(公告)号：US08660891B2

公开(公告)日：2014-02-25

申请号：US11928990

申请日：2007-10-30

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

摘要： In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

摘要翻译： 在实施例中，本发明提供了一种用于将交互式元素与赞助内容相关联的方法和系统，所述方法和系统至少部分地基于与移动通信设施相关联的移动用户特性的相关性将赞助内容呈现给移动通信设施， 以及允许所述移动通信设备的用户参与所述赞助内容内的所述交互元素。