公开(公告)号：US20110295755A1

公开(公告)日：2011-12-01

申请号：US12789240

申请日：2010-05-27

申请人： Julie Ward Drew ,  Ruxian Wang ,  Guillermo Gallego ,  Ming Hu ,  Shelen K. Jain ,  Filippo Balestrieri ,  Jose Luis Beltran Guerrero ,  Enis Kayis

发明人： Julie Ward Drew ,  Ruxian Wang ,  Guillermo Gallego ,  Ming Hu ,  Shelen K. Jain ,  Filippo Balestrieri ,  Jose Luis Beltran Guerrero ,  Enis Kayis

IPC分类号： G06Q10/00

CPC分类号： G06Q10/00 ,  G06Q30/012

摘要： A system and method for determining the optimum price that a service provider should charge to customers of a periodic extended-product warranty to optimize profits generated from providing such warranties. In one aspect of the present invention the customer is allowed to elect or to cancel warranty coverage on a monthly basis which election is based in part on the customer's expected net utility from his coverage decisions. In one embodiment, the customer can be afforded complete warranty coverage flexibility in terms of his ability to turn coverage on and off whenever desired. In another aspect of the present invention the customer can be allowed to make dynamic repair or replacement decisions in each period based on the product's failure status or on other criteria. By properly modeling optimal extended-product warranty strategies from the perspective of both the customer and from the perspective of the service provider, one can compute the customers' maximum expected discounted net utility and the service provider's expected discounted profit from strategic customers.

摘要翻译： 一种用于确定服务提供商应向客户收取定期延长产品保修的最佳价格以优化从提供此类保证产生的利润的系统和方法。 在本发明的一个方面，客户被允许每月选择或取消保修范围，该选择部分地基于客户的预期净效用从其覆盖决定。 在一个实施方案中，客户可以根据其在需要时打开和关闭覆盖的能力提供完整的保修范围灵活性。 在本发明的另一方面，客户可以根据产品的故障状态或其他标准在每个时间段内进行动态维修或更换决定。 通过从客户角度和从服务提供商的角度对适用的扩展产品保修策略进行适当建模，可以计算客户最大预期贴现净效用和服务提供商预期的战略客户打折利润。