公开(公告)号：US08958779B2

公开(公告)日：2015-02-17

申请号：US13959693

申请日：2013-08-05

申请人： Jumptap, Inc.

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： H04W4/00 ,  G06Q30/02 ,  H04W4/02 ,  H04W4/20

CPC分类号： G06Q30/0256 ,  H04W4/025 ,  H04W4/21

摘要： A system for targeted delivery of advertising including the steps of: (a) receiving a navigation request from a mobile communication facility; (b) receiving an indicator input comprising (i) a geographical location in which the user is situated and (ii) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (c) receiving a business rule; (d) receiving rendering capability data corresponding to a rendering capability of the mobile communication facility; (e) dynamically creating an advertisement based at least in part on the navigation request, the indicator input, the business rule, and the rendering capability data; and (f) transmitting the advertisement to the mobile communication facility for display thereon.

摘要翻译： 一种用于有针对性地发送广告的系统，包括以下步骤：（a）从移动通信设施接收导航请求; （b）接收指示符输入，所述指示符输入包括（i）所述用户所位于的地理位置，以及（ii）查询或访问与所述地理位置内的多个其他移动通信设施相关联的内容; （c）接收业务规则; （d）接收与所述移动通信设备的呈现能力相对应的呈现能力数据; （e）至少部分地基于导航请求，指示符输入，业务规则和呈现能力数据来动态地创建广告; 和（f）将广告发送到移动通信设施以在其上显示。

公开(公告)号：US20130311297A1

公开(公告)日：2013-11-21

申请号：US13937166

申请日：2013-07-08

申请人： Jumptap, Inc.

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0255 ,  H04M15/00 ,  H04M2215/0192 ,  H04W4/21 ,  H04W4/24

摘要： In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility.

摘要翻译： 在实施例中，本发明提供了一种用于在移动通信设施的应用内分发赞助内容的广告的方法和系统，其中所述赞助内容的选择至少基于移动通信的一个或多个预定义的硬件或软件特征 设施。

公开(公告)号：US09058406B2

公开(公告)日：2015-06-16

申请号：US13662888

申请日：2012-10-29

申请人： Jumptap, Inc.

发明人： Adam Soroca ,  Neal J. Karasic

IPC分类号： G06F3/048 ,  G06F17/30 ,  G06Q30/02 ,  G06Q30/08

CPC分类号： G06F17/30905 ,  G06F17/30749 ,  G06F17/30761 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0261 ,  G06Q30/08

摘要： In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

摘要翻译： 在本发明的实施例中，描述了用于将赞助内容传送到移动通信设施用户的改进的能力。 在实施例中，可以从发布者接收针对赞助内容的请求，并且可以搜索与该请求相关的内容的一个或多个内容清单。 可以选择内容来从一个或多个内容清单传送给发布者。 内容可以至少部分地基于内容和请求之间的相关性来选择。 可以至少部分地基于与无线运营商在将内容呈现给移动通信设备时可实现的收入量相关的统计权重来选择内容和选择相关内容的内容清单。

公开(公告)号：US20130325610A1

公开(公告)日：2013-12-05

申请号：US13959693

申请日：2013-08-05

申请人： Jumptap, Inc.

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0256 ,  H04W4/025 ,  H04W4/21

摘要： A system for targeted delivery of advertising including the steps of: (a) receiving a navigation request from a mobile communication facility; (b) receiving an indicator input comprising (i) a geographical location in which the user is situated and (ii) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (c) receiving a business rule; (d) receiving rendering capability data corresponding to a rendering capability of the mobile communication facility; (e) dynamically creating an advertisement based at least in part on the navigation request, the indicator input, the business rule, and the rendering capability data; and (f) transmitting the advertisement to the mobile communication facility for display thereon.

摘要翻译： 一种用于有针对性地发送广告的系统，包括以下步骤：（a）从移动通信设施接收导航请求; （b）接收指示符输入，所述指示符输入包括（i）所述用户所位于的地理位置，以及（ii）查询或访问与所述地理位置内的多个其他移动通信设施相关联的内容; （c）接收业务规则; （d）接收与所述移动通信设备的呈现能力相对应的呈现能力数据; （e）至少部分地基于导航请求，指示符输入，业务规则和呈现能力数据来动态地创建广告; 和（f）将广告发送到移动通信设施以在其上显示。

公开(公告)号：US20130046582A1

公开(公告)日：2013-02-21

申请号：US13650970

申请日：2012-10-12

申请人： Jumptap, Inc.

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Neal J. Karasic

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0277 ,  G06Q10/101 ,  G06Q30/0201 ,  G06Q30/0251 ,  G06Q30/0271

摘要： In embodiments, the present invention provides a method and system for associating a survey question with an interactive sponsored content, selecting the interactive sponsored content based at least in part on a mobile subscriber characteristic associated with a mobile communication facility, presenting the interactive sponsored content to the mobile communication facility, receiving a response to the survey question from the mobile communication facility, analyzing a plurality of user responses to the survey question, and presenting a survey analytic to the mobile communication facility based at least in part on the analysis.

摘要翻译： 在实施例中，本发明提供了一种用于将调查问题与交互式赞助内容相关联的方法和系统，所述方法和系统至少部分地基于与移动通信设施相关联的移动用户特征来选择交互式赞助内容，将交互式赞助内容呈现给 移动通信设备，从移动通信设备接收对调查问题的响应，分析多个用户对调查问题的响应，以及至少部分地基于分析向移动通信设施呈现调查分析。