Keyword search volume seasonality forecasting engine
    1.
    发明授权
    Keyword search volume seasonality forecasting engine 有权
    关键词搜索量季节性预测引擎

    公开(公告)号:US07676521B2

    公开(公告)日:2010-03-09

    申请号:US11394089

    申请日:2006-03-31

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02 G06Q10/04

    摘要: A method and system are provided for forecasting keyword search volume. Keywords are categorized by concept and by the amount of data available for use in predicting future behavior. The keywords and/or the categories can also be categorized as seasonal or non-seasonal. A category level seasonal variation pattern can then be calculated based on keywords in the category that have sufficient historical data. A search volume can then be predicted for one or more keywords, with an appropriate calculation algorithm being selected based on the concept category, seasonal classification, and historical data available for the keywords.

    摘要翻译: 提供了一种用于预测关键字搜索量的方法和系统。 关键词按概念和可用于预测未来行为的数据量进行分类。 关键字和/或类别也可以分为季节性或非季节性。 然后可以基于具有足够历史数据的类别中的关键字来计算类别级季节变化模式。 然后可以针对一个或多个关键字预测搜索量,根据可用于关键字的概念类别,季节性分类和历史数据选择适当的计算算法。

    Keyword search volume seasonality forecasting engine
    2.
    发明申请
    Keyword search volume seasonality forecasting engine 有权
    关键词搜索量季节性预测引擎

    公开(公告)号:US20070239703A1

    公开(公告)日:2007-10-11

    申请号:US11394089

    申请日:2006-03-31

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02 G06Q10/04

    摘要: A method and system are provided for forecasting keyword search volume. Keywords are categorized by concept and by the amount of data available for use in predicting future behavior. The keywords and/or the categories can also be categorized as seasonal or non-seasonal. A category level seasonal variation pattern can then be calculated based on keywords in the category that have sufficient historical data. A search volume can then be predicted for one or more keywords, with an appropriate calculation algorithm being selected based on the concept category, seasonal classification, and historical data available for the keywords.

    摘要翻译: 提供了一种用于预测关键字搜索量的方法和系统。 关键词按概念和可用于预测未来行为的数据量进行分类。 关键字和/或类别也可以分为季节性或非季节性。 然后可以基于具有足够历史数据的类别中的关键字来计算类别级季节变化模式。 然后可以针对一个或多个关键字预测搜索量,根据可用于关键字的概念类别,季节性分类和历史数据选择适当的计算算法。

    Advertising keyword cross-selling
    3.
    发明申请
    Advertising keyword cross-selling 有权
    广告关键字交叉销售

    公开(公告)号:US20070143176A1

    公开(公告)日:2007-06-21

    申请号:US11300918

    申请日:2005-12-15

    IPC分类号: G06Q30/00

    摘要: Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

    摘要翻译: 使用种子关键字来提供扩展的关键字,然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后,这些关键字会自动向广告客户显示,作为其广告的相关搜索字词。 以这种方式,可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益,从而节省时间和金钱。

    Advertising keyword cross-selling
    4.
    发明授权
    Advertising keyword cross-selling 有权
    广告关键字交叉销售

    公开(公告)号:US07788131B2

    公开(公告)日:2010-08-31

    申请号:US11300918

    申请日:2005-12-15

    IPC分类号: G06Q30/00

    摘要: Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

    摘要翻译: 使用种子关键字来提供扩展的关键字,然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后,这些关键字会自动向广告客户显示,作为其广告的相关搜索字词。 以这种方式,可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商也可以通过自动获得更大更多相关的搜索词选项来获益,从而节省时间和金钱。

    Generation of contextual image-containing advertisements
    5.
    发明授权
    Generation of contextual image-containing advertisements 有权
    生成含上下文图像的广告

    公开(公告)号:US08417568B2

    公开(公告)日:2013-04-09

    申请号:US11355634

    申请日:2006-02-15

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02

    摘要: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

    摘要翻译: 根据本发明的实施例,广告生成系统生成包含图像的广告。 广告生成系统包括:至少一个特征选择指南,其基于广告商输入指定至少一个推荐的用于图像的广告的特征,其指定广告目标受众信息,成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告,所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

    Generation of contextual image-containing advertisements
    6.
    发明申请
    Generation of contextual image-containing advertisements 有权
    生成含上下文图像的广告

    公开(公告)号:US20070192164A1

    公开(公告)日:2007-08-16

    申请号:US11355634

    申请日:2006-02-15

    IPC分类号: G07G1/00 H04N7/10

    CPC分类号: G06Q30/02

    摘要: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

    摘要翻译: 根据本发明的实施例,广告生成系统生成包含图像的广告。 广告生成系统包括:至少一个特征选择指南,其基于广告商输入指定至少一个推荐的用于图像的广告的特征,其指定广告目标受众信息,成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告,所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

    Adpost: a centralized advertisement platform
    9.
    发明申请
    Adpost: a centralized advertisement platform 审中-公开
    Adpost:一个集中的广告平台

    公开(公告)号:US20060259356A1

    公开(公告)日:2006-11-16

    申请号:US11127130

    申请日:2005-05-12

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0256

    摘要: A method is provided to ubiquitously promote products or services provided by a plurality of advertisers across a plurality of content-based applications. The method may include receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers. The received data is stored in an advertisement database where a user may subsequently query the advertisement database to locate data promoting a product or service. Additionally, terms and payment data are extracted from the received advertisement data to efficiently promote the products or services provided by the advertiser across the plurality of content-based applications.

    摘要翻译: 提供了一种在多个基于内容的应用程序中无处不在地促进由多个广告商提供的产品或服务的方法。 该方法可以包括从多个广告商接收描述由多个广告商提供的产品或服务的数据。 所接收的数据被存储在广告数据库中,用户随后可以查询广告数据库以定位促销产品或服务的数据。 此外,从接收到的广告数据中提取术语和支付数据,以有效地促进广告商在多个基于内容的应用程序中提供的产品或服务。

    System and method for providing instant messaging capability in conjunction with an online reference
    10.
    发明申请
    System and method for providing instant messaging capability in conjunction with an online reference 有权
    结合在线参考提供即时消息传递功能的系统和方法

    公开(公告)号:US20060200525A1

    公开(公告)日:2006-09-07

    申请号:US11074099

    申请日:2005-03-07

    IPC分类号: G06F15/16

    摘要: Methods for providing instant messaging capability in conjunction with an online reference is provided. In one embodiment, the method may include receiving an indication to initiate display of online content, selecting at least one reference in response to the indication, the at least one reference being associated with a source, and displaying the at least one reference in association with an instant messaging enablement indicator. If desired, the instant messaging enablement indicator may be different depending upon whether the source associated with the at least one reference is not instant messaging enabled, is instant messaging enabled but not currently online, and is instant messaging enabled and currently online. Accordingly, the method may further include determining if the source associated with the at least one selected reference is instant messaging enabled and, if so, determining if the source is currently capable of at least one of receiving and transmitting instant messages.

    摘要翻译: 提供了与在线参考一起提供即时消息传递能力的方法。 在一个实施例中,该方法可以包括接收启动在线内容的显示的指示,响应于该指示选择至少一个引用,该至少一个引用与源相关联,以及与至少一个引用相关联地显示该至少一个引用 即时通讯启用指示器。 如果需要,即时消息接发使能指示符可以是不同的,这取决于与至少一个参考相关联的源是否不是即时消息传递被启用,是即时消息传递被启用但当前不在线,并且是启用即时消息并且当前在线的。 因此,该方法还可以包括确定与至少一个所选择的参考相关联的源是否是即时消息接发,并且如果是,则确定该源是否当前能够接收和发送即时消息中的至少一个。