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    System and method for targeted marketing and consumer resource management
    3.
    发明授权
    System and method for targeted marketing and consumer resource management 有权

    公开(公告)号：US11062342B2

    公开(公告)日：2021-07-13

    申请号：US12375377

    申请日：2007-07-27

    申请人： Mark E. Roberts ,  Jennifer K. Mathe

    发明人： Mark E. Roberts ,  Jennifer K. Mathe ,  Khanh Nguyen

    IPC分类号： G06Q30/02 ,  G06Q20/20 ,  G06Q20/22 ,  G06Q20/40 ,  G06Q30/06 ,  G06Q20/34 ,  G06Q50/00

    摘要： Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.

    SYSTEM AND METHOD FOR TARGETED MARKETING AND CONSUMER RESOURCE MANAGEMENT
    4.
    发明申请
    SYSTEM AND METHOD FOR TARGETED MARKETING AND CONSUMER RESOURCE MANAGEMENT 审中-公开
    集中营销和消费者资源管理的系统与方法

    公开(公告)号：US20100280911A1

    公开(公告)日：2010-11-04

    申请号：US12375377

    申请日：2007-07-27

    申请人： Mark E. Roberts ,  Jennifer K. Mathe ,  Khanh Nguyen

    发明人： Mark E. Roberts ,  Jennifer K. Mathe ,  Khanh Nguyen

    IPC分类号： G06Q30/00 ,  G06Q40/00

    CPC分类号： G06Q30/0233 ,  G06Q20/202 ,  G06Q20/227 ,  G06Q20/342 ,  G06Q20/4037 ,  G06Q30/02 ,  G06Q30/0222 ,  G06Q30/0229 ,  G06Q30/0234 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0621 ,  G06Q50/01

    摘要： Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.

    摘要翻译： 提供系统和方法，为消费者提供针对商品和服务提供的定向营销以及消费者资源管理服务。 用于定向营销的示例性系统和方法包括从销售点（POS）终端收集交易数据，并在交易数据中使用消费者标识符来访问存储的关于消费者的信息。 该信息可用于将消息的报价和广告指向目标。 在用于消费者资源管理的示例系统中，消费者可以通过网站在企业基础设施上配置消费者帐户。 消费者可以使用消费者帐户购买和配置可用于购买商品和服务的礼品卡。 通用交易标识符可以与消费者帐户相关联，并用于从多个选定的商品和服务提供商购买商品和服务。