公开(公告)号：US20060069612A1

公开(公告)日：2006-03-30

申请号：US10950429

申请日：2004-09-28

申请人： Michael Hurt ,  Trevor Norrington ,  Kelvin Chan ,  Kenneth Tittle ,  Shawn Horwat

发明人： Michael Hurt ,  Trevor Norrington ,  Kelvin Chan ,  Kenneth Tittle ,  Shawn Horwat

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0267 ,  G06Q30/0269

摘要： A system and related techniques host and serve selective, orchestrated advertising campaigns and other content to users depending on contributing advertisers' campaign strategies as well as use interests, prior history or experiences. According to embodiments, users may navigate to a Web or other network site which contains or invokes ads or other media or content. When ad or other content is called, according to the invention in one regard a user identifier may be checked, to determine whether the user has subscribed to or had a profile established with the orchestrated ad platform of the invention. If the user does have a unique identifier associated with them, an ad engine may perform a lookup of the identifier against potential ad campaigns or delivery modes, to deliver a more coherent or orchestrated stream of ads or other media to the user. Those selected campaigns may include for instance immersive delivery modes in which a number of ads related to an area of interest, such as cars and related services or foods and restaurants, may be delivered or streamed to the user's browser or other application at a comparatively high frequency or intensity. The sequence of that content may in one regard be conditioned on the user's browsing or other history, including topics of interest as expressed for example in prior search activity, in explicit questionnaires, or in prior purchase or shopping activity, as well as other behavioral patterns such as averaged length of browsing sessions, or other parameters. Because the experience which the user receives is targeted or tailored in nature, and in addition presents a set or series of content which is selected to reflect a meaningful relationship or theme, the effectiveness of the advertising or other content delivery campaign may be enhanced compared to undifferentiated delivery techniques.

摘要翻译： 系统和相关技术托管并根据贡献广告者的广告系列战略以及使用兴趣，先前的历史或经验，为用户提供选择性的，协调的广告活动和其他内容。 根据实施例，用户可以导航到包含或调用广告或其他媒体或内容的Web或其他网络站点。 当呼叫广告或其他内容时，根据本发明，可以在一方面检查用户标识符，以确定用户是否已订阅或具有与本发明的协调广告平台建立的简档。 如果用户确实具有与其相关联的唯一标识符，则广告引擎可以针对潜在的广告活动或传递模式执行对标识符的查找，以向用户传送更连贯或协调的广告或其他媒体流。 那些所选择的活动可以包括例如身临其境的递送模式，其中与感兴趣的区域（例如汽车和相关服务或食品和餐馆）相关的多个广告可以以相当高的速度被传送或流传输到用户的浏览器或其他应用 频率或强度。 该内容的顺序可以在一个方面受到用户的浏览或其他历史的限制，包括例如在先前的搜索活动中，在明确的问卷调查中，或在先前的购买或购物活动中表达的兴趣主题，以及其他行为模式 例如浏览会话的平均长度或其他参数。 因为用户接收的体验本质上是针对性或量身定制的，并且另外呈现出被选择以反映有意义的关系或主题的一组或一系列内容，所以可以增强广告或其他内容传送活动的有效性 未分化递送技术。

公开(公告)号：US20090216579A1

公开(公告)日：2009-08-27

申请号：US12036018

申请日：2008-02-22

申请人： Lee-Ming Zen ,  Zack Hilton ,  Trevor Norrington

发明人： Lee-Ming Zen ,  Zack Hilton ,  Trevor Norrington

IPC分类号： G06Q10/00

CPC分类号： G06Q20/12 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0222 ,  G06Q30/0256

摘要： A user's online activity is tracked and offers associated with online advertisements presented to the user are identified. Information regarding these offers are provided to a payment service, which associates the information with an account for the user. When the user performs an activity using a payment card or other payment mechanism, the payment service may identify the activity as corresponding with an offer. Information regarding the completion of the activity for the offer may then be associated with information regarding the user's online activity. Additionally, a rebate and/or incentive may be provided to the user based on completion of the activity.

摘要翻译： 跟踪用户的在线活动，并确定与呈现给用户的在线广告相关联的提供。 关于这些报价的信息被提供给支付服务，其将信息与用户的帐户相关联。 当用户使用支付卡或其他支付机制执行活动时，支付服务可以将活动识别为与提议对应。 关于提供活动的完成的信息可以与关于用户的在线活动的信息相关联。 此外，可以基于活动的完成向用户提供折扣和/或激励。