公开(公告)号：US10332042B2

公开(公告)日：2019-06-25

申请号：US13201774

申请日：2010-02-17

申请人： Matthew Symons ,  Anatoly Roytman ,  Stephen Denis Kirkby ,  Andris Umblijs ,  Janmesh Srivastava ,  Michael J Williams

发明人： Matthew Symons ,  Anatoly Roytman ,  Stephen Denis Kirkby ,  Andris Umblijs ,  Janmesh Srivastava ,  Michael J Williams

IPC分类号： G06Q30/00 ,  G06Q10/04 ,  G06Q30/02

摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

公开(公告)号：US20100211455A1

公开(公告)日：2010-08-19

申请号：US12707111

申请日：2010-02-17

申请人： Michael J. Williams ,  Andris Umblijs ,  Janmesh Srivastava ,  Stephen Denis Kirkby ,  Anatoly Roytman

发明人： Michael J. Williams ,  Andris Umblijs ,  Janmesh Srivastava ,  Stephen Denis Kirkby ,  Anatoly Roytman

IPC分类号： G06Q10/00 ,  G06Q30/00

CPC分类号： G06Q30/0243 ,  G06Q30/02 ,  G06Q30/0247

摘要： A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item.

摘要翻译： 系统配置为优化多渠道营销活动的互联网营销渠道。 该系统包括存储用于优化因特网营销渠道的多个优化模型的优化模型存储单元。 该系统还包括确定互联网营销渠道每个项目的估计微型损益（P＆L）的报表单位。 每个项目的微型损益将项目的潜在投资与潜在投资的预计收入和利润联系起来。 收益回应单元根据每个项目的微型损益产生每个项目的收入回报数据，利润回报单元根据每个项目的微型损益产生每个项目的利润回报数据。 效率前沿响应单元根据收入响应数据和利润回答数据生成效率边界响应数据，其中效率边界响应数据基于每个项目中的投资金额来确定每个项目递减递减点。