公开(公告)号：US20130254030A1

公开(公告)日：2013-09-26

申请号：US13897713

申请日：2013-05-20

申请人： Nathalie D. Criou ,  Chandramouli Mahadevan ,  Sridhar Venkatakrishnan

发明人： Nathalie D. Criou ,  Chandramouli Mahadevan ,  Sridhar Venkatakrishnan

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0256 ,  G06F17/30675 ,  G06F17/30702 ,  G06F17/30867

摘要： A system and related methods suggest content based on user input and another metric. In one implementation, web-sites are suggested to advertisers in response to keyword input and by factoring in how often such web-sites were selected or “clicked on” as a result of corresponding search queries. Search logs are processed to determine how often certain query terms led to web-sites being selected. Web-sites are ranked accordingly. Keywords from advertisers are matched to the web-site rankings to present the top web-sites.

摘要翻译： 系统和相关方法基于用户输入和另一个指标来建议内容。 在一个实现中，网站被建议给广告主以响应关键字输入，并且通过考虑由于相应的搜索查询而选择这些网站或“点击”的频率。 处理搜索日志以确定某些查询条件导致选定网站的频率。 网站排名相应。 来自广告客户的关键字与网站排名相匹配，以呈现顶级网站。

公开(公告)号：US20150339702A1

公开(公告)日：2015-11-26

申请号：US12478610

申请日：2009-06-04

申请人： Wayne W. Lin ,  Nathalie D. Criou ,  Alexander D. Kinnier

发明人： Wayne W. Lin ,  Nathalie D. Criou ,  Alexander D. Kinnier

IPC分类号： G06Q30/02 ,  G06Q10/00

CPC分类号： G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0251

摘要： Integrated media planning and buying systems and methods are provided. Integrated media planning and buying systems and methods can include integrated media planning and buying. The integrated media planning and buying systems and methods can facilitate creation and management of an advertising campaign, including locating placements which match an advertising campaigns goals, facilitating the purchase of placements, and providing the media plan to an advertising server to serve advertisements associated with the advertising campaign.

摘要翻译： 提供综合媒体规划和购买系统和方法。 综合媒体规划和购买系统和方法可以包括综合媒体规划和购买。 综合的媒体规划和购买系统和方法可以促进广告活动的创建和管理，包括定位匹配广告活动目标的位置，促进购买展示位置，以及向广告服务器提供媒体计划，以向 广告攻势。