公开(公告)号：US11869033B2

公开(公告)日：2024-01-09

申请号：US16707405

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Aaron Eliasib Flores ,  Benjamin Grant Jackson ,  Parag Bhattacharjee ,  Balaji Srinivasa Rao Paladugu

IPC: G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0273

CPC classification number: G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.

公开(公告)号：US20210174389A1

公开(公告)日：2021-06-10

申请号：US16707405

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Aaron Eliasib Flores ,  Benjamin Grant Jackson ,  Parag Bhattacharjee ,  Balaji Srinivasa Rao Paladugu

IPC: G06Q30/02

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.