公开(公告)号：US11869033B2

公开(公告)日：2024-01-09

申请号：US16707405

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Aaron Eliasib Flores ,  Benjamin Grant Jackson ,  Parag Bhattacharjee ,  Balaji Srinivasa Rao Paladugu

IPC: G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0273

CPC classification number: G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.

公开(公告)号：US20210174433A1

公开(公告)日：2021-06-10

申请号：US16707431

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Ilya Nathaniel Slain ,  Lioz Medina ,  Milena Petrova Krasteva

IPC: G06Q30/08 ,  G06Q30/06

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content may be received. A second plurality of content items associated with a plurality of rankings may be selected from a plurality of content items based upon a plurality of bid values. A quantity of content items of the second plurality of content items may be greater than a quantity of content items associated with the request for content. One or more ghost content items associated with one or more rankings of the plurality of rankings may be identified. A ghost impression indicator associated with a ghost content item of the one or more ghost content items may be stored based upon a determination that a ranking, of the one or more rankings, associated with the ghost content item matches a second ranking of a presented content item.

公开(公告)号：US20210174389A1

公开(公告)日：2021-06-10

申请号：US16707405

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Aaron Eliasib Flores ,  Benjamin Grant Jackson ,  Parag Bhattacharjee ,  Balaji Srinivasa Rao Paladugu

IPC: G06Q30/02

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.