公开(公告)号：US10237628B2

公开(公告)日：2019-03-19

申请号：US14612758

申请日：2015-02-03

Applicant: Oath Inc.

Inventor： Brian Hardie ,  Brandon Dement ,  John Kim ,  Derek Chung

IPC: H04N7/16 ,  H04N21/81 ,  H04N21/237 ,  H04N21/2547 ,  H04N21/24 ,  H04N21/258 ,  H04N21/239 ,  H04N21/437 ,  H04N21/2668 ,  G06Q30/02

Abstract: Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.