GENERATING DYNAMIC CONTENT ITEM RECOMMENDATIONS

    公开(公告)号:US20220005070A1

    公开(公告)日:2022-01-06

    申请号:US16920924

    申请日:2020-07-06

    Applicant: Oath Inc.

    Abstract: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.

    Similarity profile generation and user profile modification

    公开(公告)号:US11483401B2

    公开(公告)日:2022-10-25

    申请号:US17019484

    申请日:2020-09-14

    Applicant: Oath Inc.

    Abstract: One or more computing devices, systems, and/or methods are provided. Event information associated with a plurality of events may be identified. The plurality of events may be associated with client devices and entities. A network profile associated with the client devices and the entities may be generated based upon the event information. A similarity profile associated with the client devices may be generated based upon the network profile. The similarity profile may be indicative of one or more similarity scores associated with a first client device and one or more client devices. A user profile associated with the first client device may be modified, based upon the similarity profile and/or one or more user profiles associated with the one or more client devices, to generate a modified user profile. Content may be selected for presentation via the first client device based upon the modified user profile.

Patent Agency Ranking