GENERATING DYNAMIC CONTENT ITEM RECOMMENDATIONS

    公开(公告)号:US20220005070A1

    公开(公告)日:2022-01-06

    申请号:US16920924

    申请日:2020-07-06

    Applicant: Oath Inc.

    Abstract: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.

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