-
公开(公告)号：US10715864B2
公开(公告)日：2020-07-14
申请号：US14213443
申请日：2014-03-14
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal
IPC分类号： H04N21/442 , H04N21/258 , H04N21/2225 , H04N21/81 , H04N21/4782
摘要： A system that is an independent measurement system to gauge video consumption or viewing is disclosed. Methods for formulating a universal set of measurements or metrics that is operable across all video players, video-content types, ad (advertisement) networks, display devices, and browsers is also disclosed. This set of measurement or metrics advantageously is configured to operate consistently and equally well regardless of the particular video player, video-content type, network, display devices, and browsers that are used.
-
公开(公告)号：US20180351834A1
公开(公告)日：2018-12-06
申请号：US16102233
申请日：2018-08-13
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal
IPC分类号： H04L12/26 , H04L12/825
摘要： A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.
-
公开(公告)号：US10600089B2
公开(公告)日：2020-03-24
申请号：US14213360
申请日：2014-03-14
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal , Theodore V. McConnell
IPC分类号： G06Q30/02 , G06F16/954 , G06F16/958
摘要： A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.
-
公开(公告)号：US20170316467A1
公开(公告)日：2017-11-02
申请号：US13945851
申请日：2013-07-18
申请人： Oracle America, Inc.
发明人： Michael Garrett Seiler , David Jon Titus , Christopher Ross Tsoufakis , Daniel Evan Fichter , Nikki Kyle Gomez , Jonah Goodhart , Aniq Rahman
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277
摘要： The system and methods of the present technology are configured to determine the in-view status of advertising from within an iframe configured to display the advertising, without relying on code operating the hosted web page bearing the advertising. The system and methods use a plug-in or applet resident in a client device and the application programming interface (API) of the client device, in combination, to determine if the advertising is in-view or not, by superimposing one or more invisible animation frames over a screen area occupied by the advertising. Each superimposed invisible animation frame has access to data on view-ability. The application programming interface (API) by examining the frame rate progression of the one or more invisible animation frames determines if the advertising on which the invisible animation frames are superimposed is in fact in-view and then reports this information to a server configured to collect this data.
-
公开(公告)号：US20170316092A1
公开(公告)日：2017-11-02
申请号：US14213360
申请日：2014-03-14
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal , Theodore V. McConnell
IPC分类号： G06F17/30
摘要： A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.
-
公开(公告)号：US10755300B2
公开(公告)日：2020-08-25
申请号：US15824833
申请日：2017-11-28
申请人： Oracle America, Inc.
发明人： Jonah Goodhart , Noah Goodhart , David J. Titus , Michael Garrett Seiler , Elliot Aaron Kulakow
IPC分类号： G06Q30/02
摘要： A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.
-
公开(公告)号：US10742526B2
公开(公告)日：2020-08-11
申请号：US16102233
申请日：2018-08-13
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal
IPC分类号： H04L12/26 , H04L12/825
摘要： A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.
-
公开(公告)号：US20170316455A1
公开(公告)日：2017-11-02
申请号：US13957215
申请日：2013-08-01
申请人： Oracle America, Inc.
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246
摘要： A system and methods for providing accurate counting of advertisement impressions is described. The system and methods include bloom filter technology or other space-efficient probabilistic data structure algorithms to efficiently determine whether any particular advertisement impression across an enormous set of possibilities has been viewed previously or not, without having to search through every instance of rendering of any particular advertisement impression. The present system and methods include arrays of multiple bloom filters and manipulate them to correct for false positives when conditions create the risk of false positives that may have occurred during data capture on a browser. In addition, the system and methods generate unique qualification identifiers for advertising served, which is evaluated by the bloom filters before a count is incremented.
-
9.发明申请公开(公告)号：US20170316447A1
公开(公告)日：2017-11-02
申请号：US14213569
申请日：2014-03-14
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal , Theodore V. McConnell
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244
摘要： A system and methods configured for intelligent export and integration of analytics system data, by which user input either drives or controls a control mechanism (e.g., instruction set or a programming language), which allows or executes export of data into downstream databases and programs in a way that allows direct use of the data by those systems without use of manual or a case-by-case reformatting or importation processes. The control mechanism serves as a powerful tool for users to use for exporting data directly from a database into templates or downstream data bases.
-
公开(公告)号：US10075350B2
公开(公告)日：2018-09-11
申请号：US15483821
申请日：2017-04-10
申请人： Oracle America, Inc.
发明人： Daniel E. Fichter , Christopher R. Tsoufakis , Nikki K. Gomez , Aniq Rahman , Jonah Goodhart , Michael Garrett Seiler , Suryansh Agarwal
IPC分类号： H04L12/26 , H04L12/825
摘要： A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.
-
-
-
-
-
-
-
-
-
搜索结果
14 条记录 (耗时 0.016 秒)
