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公开(公告)号：US20090259537A1
公开(公告)日：2009-10-15
申请号：US12102189
申请日：2008-04-14
CPC分类号： G06Q30/02 , G06Q20/102 , G06Q20/40 , G06Q30/0241
摘要： Systems and methods are provided to directly compensate an agent that utilizes a software application in exchange for the agent's intent in using the application, and for displaying intent-driven advertisement to the agent. Intent is inferred through information received from the agent, when utilizing the software application, according to an agent's privacy settings. Based on agent's intent, an advertisement is displayed and an associated software-related compensation is provided to the agent. Compensation accumulation profiles can be established based at least in part on privacy settings. Compensation possesses monetary value and can be directed towards (i) increasing software functionality, (ii) providing credits for training and literature related to the utilization of the application, or (iii) servicing a device in which the application is executed. The monetary aspect of the software-related compensation originated in intent-driven advertisement effectively funds the agent's software application.
摘要翻译： 提供系统和方法来直接补偿使用软件应用程序的代理，以换取代理人在使用应用程序中的意图，并向代理人显示意图驱动的广告。 根据代理人的隐私设置，通过使用软件应用程序从代理收到的信息来推断意图。 根据代理的意图，显示广告，并向代理提供相关的软件相关补偿。 可以至少部分基于隐私设置来建立补偿累积配置文件。 补偿具有货币价值，可以针对（i）增加软件功能，（ii）为与应用程序的使用相关的培训和文献提供信贷，或（iii）为执行应用程序的设备提供服务。 源于意图驱动广告的软件相关补偿的货币方面有效地为代理人的软件应用程序提供资金。
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公开(公告)号：US20100036720A1
公开(公告)日：2010-02-11
申请号：US12101831
申请日：2008-04-11
CPC分类号： G06Q30/02 , G06Q30/0211 , G06Q30/0232 , G06Q30/0239 , G06Q30/0245
摘要： System(s) and method(s) are provided to compensate an agent in exchange for the agent's intent in transacting with a service platform. Compensation can be effected in online and offline domains, and intent can be conveyed online or offline. Compensation is funded through advertisement spending, and advertisement impressions facilitate compensation delivery. The service platform that compensated the agent extracts intent through explicit or implicit expressions which can be collected online or offline. Offline expressions can be delivered through wearable indicia. Compensation can be delivered wirelessly offline or online to a device operated by the agent. Agent and agent's device(s) registration afford service platform to deliver adaptive compensation customized to the agent, and advertisement(s) with format and content optimized for the agent's device. To drive agent's commercial transactions, offline location services and online location information facilitate delivery of advertisement and associated compensation based in part on agent's intent and location.
摘要翻译： 提供系统和方法来补偿代理人以换取代理人与服务平台交易的意图。 补偿可以在线和离线领域进行，意图可以在线或离线传达。 赔偿通过广告支出资助，广告印象促进赔偿交付。 补偿代理的服务平台通过可以在线或离线收集的显式或隐式表达来提取意图。 离线表达可以通过可穿戴的标记传递。 补偿可以无线地离线或在线传送到由代理操作的设备。 代理和代理的设备注册提供服务平台来提供定制到代理的自适应补偿，以及针对代理设备优化的格式和内容的广告。 为了推动代理商的商业交易，离线定位服务和在线位置信息有助于部分基于代理人的意图和位置来传送广告和相关的补偿。
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