公开(公告)号：US08001004B2

公开(公告)日：2011-08-16

申请号：US12221062

申请日：2008-07-30

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke ,  Christopher James Lange ,  Abhimanyu Chaudhuri ,  Mary Neshetia Targia ,  Elon Cohen ,  Sampath Kondam ,  Sudha Samrat Reddy Podduturi

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke ,  Christopher James Lange ,  Abhimanyu Chaudhuri ,  Mary Neshetia Targia ,  Elon Cohen ,  Sampath Kondam ,  Sudha Samrat Reddy Podduturi

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/00 ,  G06Q30/0264 ,  G06Q30/0273

摘要： A dynamic vertical network management system is adapted to broker, between each publisher of a group of publishers and each advertiser of a group of advertisers, the sale of at least a portion of the each publisher's inventory of advertisement impressions. At least a portion of the advertisers are clients of a dynamic vertical network operator (DVN) with the DVN purchasing inventory from the publisher and utilizing such purchased inventory to fulfill advertising orders placed by the client with the DVN (network orders). A publisher data store stores, for each publisher of the group of publishers, a group of segmented ad placements. Each segmented ad placement comprises: i) a placement ID identifying an advertisement placement region within a web page; and ii) at least one distinguishing traffic attribute parameter. An advertisement-order data store stores, for each segmented ad placement, a group of advertisement orders. Upon receiving an ad request from an end user system rendering the web page, an order delivery system: i) determines the selected ad placement, ii) determines an open order for the selected ad placement meeting selection criteria, and iii) if such order is a DVN order: a) determines a client network order meeting network order criteria, and b) delivers ad content associate with the selected network order.

摘要翻译： 动态垂直网络管理系统适于在一组发布者的每个发行者和一组广告商的每个广告商之间经纪，销售每个发布商的广告印象的库存的至少一部分。 广告商的至少一部分是动态垂直网络运营商（DVN）的客户端，其中DVN从出版商购买库存，并利用这种购买的库存来完成客户端与DVN（网络订单）放置的广告订单。 发布商数据存储为发布商组的每个发布商存储一组分段广告展示位置。 每个分段的广告展示位置包括：i）标识网页内的广告放置区域的展示位置ID; 和ii）至少一个区分业务属性参数。 广告订单数据存储针对每个分段广告位置存储一组广告订单。 在收到呈现网页的最终用户系统的广告请求之后，订单传送系统：i）确定所选择的广告展示位置，ii）确定所选择的广告展示位置会议选择标准的开放订单，以及iii）如果此类订单是 DVN订单：a）确定满足网络订单标准的客户端网络订单，以及b）递送与所选择的网络订单相关联的广告内容。

公开(公告)号：US20080275777A1

公开(公告)日：2008-11-06

申请号：US11893976

申请日：2007-08-18

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Robert William Thomson ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Robert William Thomson ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0264 ,  G06Q30/0273 ,  G06Q30/0275 ,  G06Q30/0276 ,  G06Q30/0277

摘要： An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement. The auction management system comprises a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block, the traffic block parameters comprising: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block will be provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not yet passed. The listing includes, for each listed discrete traffic block, the traffic block parameters associated therewith. An auction management tool provides for: i) obtaining a buyer compensation parameter from each of a plurality of buyers bidding for purchase of the discrete traffic block; and ii) designating the buyer that that provided a compensation parameter meeting selection criteria as the winning buyer. An order management system directs placement of buyer advertisement content designated by the winning bidder within the ad placement for the volume of traffic defined by the volume parameter and during the time period defined by the at least one duration parameter.

摘要翻译： 拍卖管理系统经纪人，卖方和买方之间的广告展示位置的离散交通块。 拍卖管理系统包括交通块定义工具，其提供用于获取定义离散业务块的业务块参数的工作流，所述业务块参数包括：i）广告位置的识别; ii）定义所述离散业务块中包括的业务量的音量参数; iii）至少一个持续时间参数，其定义将提供包括在离散业务块中的业务量的活动时间段; 以及iv）定义买家提交报价以购买离散交通块的到期时间的拍卖参数。 列表搜索工具提供显示多个列出的离散业务块的列表的网页。 每个列出的离散业务块包括具有尚未通过的到期时间的离散业务块。 对于每个列出的离散业务块，列表包括与其相关联的业务块参数。 一种拍卖管理工具，用于：i）从投标购买离散业务块的多个购买者中获取买方赔偿参数; 和ii）指定买方提供满足选择标准的补偿参数作为获胜买方。 订单管理系统指示由所述体积参数定义的交通量在所述至少一个持续时间参数所定义的时间段内，在所述广告投放位置内指定由所述中标人指定的买方广告内容的位置。

公开(公告)号：US08099328B2

公开(公告)日：2012-01-17

申请号：US12150320

申请日：2008-04-26

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0273 ,  G06Q30/0275

摘要： A management system brokers, between a seller and a buyer, at least a portion of the seller's inventory of advertisement impressions that the seller can render within a web page of internet traffic. The management system comprises a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement. The traffic block parameters for each discrete traffic block comprise a volume parameter and a duration parameter. A sales management tool is adapted to associate advertisement content and a buyer compensation parameter to each salable event. An order fulfillment system: i) directs placement of highest yielding advertisement content if, for each discrete traffic block, a delivered volume of sales events is higher than its minimum fulfillment threshold; and ii) if, for any discrete traffic block, delivered volume of saleable events lower than its minimum fulfillment threshold, directs placement of the advertisement content associated with that discrete traffic block.

摘要翻译： 卖方和买方之间的管理系统经纪人至少部分卖方在互联网流量的网页内可以呈现的广告印象清单。 管理系统包括业务块定义工具，其适于为广告放置的至少两个离散业务块定义业务块参数。 每个离散业务块的业务块参数包括卷参数和持续时间参数。 销售管理工具适于将广告内容和买方补偿参数相关联到每个可销售事件。 订单履行系统：i）指导最高收益广告内容的放置，如果对于每个离散的交通块，交付量的销售事件高于其最小履行阈值; 以及ii）对于任何离散的业务块，如果递送的可销售事件量低于其最小履行阈值，则指示与该离散业务块相关联的广告内容的放置。

公开(公告)号：US08073738B2

公开(公告)日：2011-12-06

申请号：US11893976

申请日：2007-08-18

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Robert William Thomson, Jr. ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Robert William Thomson, Jr. ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0264 ,  G06Q30/0273 ,  G06Q30/0275 ,  G06Q30/0276 ,  G06Q30/0277

摘要： An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement. The auction management system comprises a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block, the traffic block parameters comprising: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block will be provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not yet passed. The listing includes, for each listed discrete traffic block, the traffic block parameters associated therewith. An auction management tool provides for: i) obtaining a buyer compensation parameter from each of a plurality of buyers bidding for purchase of the discrete traffic block; and ii) designating the buyer that that provided a compensation parameter meeting selection criteria as the winning buyer. An order management system directs placement of buyer advertisement content designated by the winning bidder within the ad placement for the volume of traffic defined by the volume parameter and during the time period defined by the at least one duration parameter.

摘要翻译： 拍卖管理系统经纪人，卖方和买方之间的广告展示位置的离散交通块。 拍卖管理系统包括交通块定义工具，其提供用于获取定义离散业务块的业务块参数的工作流，所述业务块参数包括：i）广告位置的识别; ii）定义所述离散业务块中包括的业务量的音量参数; iii）至少一个持续时间参数，其定义将提供包括在离散业务块中的业务量的活动时间段; 以及iv）定义买家提交报价以购买离散交通块的到期时间的拍卖参数。 列表搜索工具提供显示多个列出的离散业务块的列表的网页。 每个列出的离散业务块包括具有尚未通过的到期时间的离散业务块。 对于每个列出的离散业务块，列表包括与其相关联的业务块参数。 一种拍卖管理工具，用于：i）从投标购买离散业务块的多个购买者中获取买方赔偿参数; 和ii）指定买方提供满足选择标准的补偿参数作为获胜买方。 订单管理系统指示由所述体积参数定义的交通量在所述至少一个持续时间参数所定义的时间段内，在所述广告投放位置内指定由所述中标人指定的买方广告内容的位置。

公开(公告)号：US20120136730A1

公开(公告)日：2012-05-31

申请号：US13303821

申请日：2011-11-23

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Robert William Thomson, JR. ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Robert William Thomson, JR. ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0264 ,  G06Q30/0273 ,  G06Q30/0275 ,  G06Q30/0276 ,  G06Q30/0277

摘要： An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement, and may comprise a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block. The traffic block parameters may comprise: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block is provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not passed.

摘要翻译： 拍卖管理系统在卖方和买方之间经纪，广告展示位置的离散交通块，并且可以包括业务块定义工具，其提供用于获得定义离散业务块的业务块参数的工作流。 交通块参数可以包括：i）广告位置的标识; ii）定义所述离散业务块中包括的业务量的音量参数; iii）至少一个持续时间参数，其定义提供包括在离散业务块中的业务量的活动时间段; 以及iv）定义买家提交报价以购买离散交通块的到期时间的拍卖参数。 列表搜索工具提供显示多个列出的离散业务块的列表的网页。 每个列出的离散业务块包括具有未通过的到期时间的离散业务块。

公开(公告)号：US20080275753A1

公开(公告)日：2008-11-06

申请号：US12150320

申请日：2008-04-26

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Brian James McNamee ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke

IPC分类号： G06Q10/00 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0273 ,  G06Q30/0275

摘要： A management system brokers, between a seller and a buyer, at least a portion of the seller's inventory of advertisement impressions that the seller can render within a web page of internet traffic. The management system comprises a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement. The traffic block parameters for each discrete traffic block comprise a volume parameter and a duration parameter. A sales management tool is adapted to associate advertisement content and a buyer compensation parameter to each salable event. An order fulfillment system: i) directs placement of highest yielding advertisement content if, for each discrete traffic block, a delivered volume of sales events is higher than its minimum fulfillment threshold; and ii) if, for any discrete traffic block, delivered volume of saleable events lower than its minimum fulfillment threshold, directs placement of the advertisement content associated with that discrete traffic block.

摘要翻译： 卖方和买方之间的管理系统经纪人至少部分卖方在互联网流量的网页内可以呈现的广告印象清单。 管理系统包括业务块定义工具，其适于为广告放置的至少两个离散业务块定义业务块参数。 每个离散业务块的业务块参数包括卷参数和持续时间参数。 销售管理工具适于将广告内容和买方补偿参数相关联到每个可销售事件。 订单履行系统：i）指导最高收益广告内容的放置，如果对于每个离散的交通块，交付量的销售事件高于其最小履行阈值; 以及ii）对于任何离散的业务块，如果递送的可销售事件量低于其最小履行阈值，则指示与该离散业务块相关联的广告内容的放置。