公开(公告)号：US08001004B2

公开(公告)日：2011-08-16

申请号：US12221062

申请日：2008-07-30

申请人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke ,  Christopher James Lange ,  Abhimanyu Chaudhuri ,  Mary Neshetia Targia ,  Elon Cohen ,  Sampath Kondam ,  Sudha Samrat Reddy Podduturi

发明人： Robert Llewellyn Protheroe ,  Sung Hyun Shin ,  Wesley Edward Eugene Swogger ,  Mark Edward Kahn ,  Dean Craig Vegliante ,  Jay Phillip Hirschson ,  Jarod Reed Caporino ,  Daniel Jeffrey Ballister ,  Scott David Reinke ,  Christopher James Lange ,  Abhimanyu Chaudhuri ,  Mary Neshetia Targia ,  Elon Cohen ,  Sampath Kondam ,  Sudha Samrat Reddy Podduturi

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/00 ,  G06Q30/0264 ,  G06Q30/0273

摘要： A dynamic vertical network management system is adapted to broker, between each publisher of a group of publishers and each advertiser of a group of advertisers, the sale of at least a portion of the each publisher's inventory of advertisement impressions. At least a portion of the advertisers are clients of a dynamic vertical network operator (DVN) with the DVN purchasing inventory from the publisher and utilizing such purchased inventory to fulfill advertising orders placed by the client with the DVN (network orders). A publisher data store stores, for each publisher of the group of publishers, a group of segmented ad placements. Each segmented ad placement comprises: i) a placement ID identifying an advertisement placement region within a web page; and ii) at least one distinguishing traffic attribute parameter. An advertisement-order data store stores, for each segmented ad placement, a group of advertisement orders. Upon receiving an ad request from an end user system rendering the web page, an order delivery system: i) determines the selected ad placement, ii) determines an open order for the selected ad placement meeting selection criteria, and iii) if such order is a DVN order: a) determines a client network order meeting network order criteria, and b) delivers ad content associate with the selected network order.

摘要翻译： 动态垂直网络管理系统适于在一组发布者的每个发行者和一组广告商的每个广告商之间经纪，销售每个发布商的广告印象的库存的至少一部分。 广告商的至少一部分是动态垂直网络运营商（DVN）的客户端，其中DVN从出版商购买库存，并利用这种购买的库存来完成客户端与DVN（网络订单）放置的广告订单。 发布商数据存储为发布商组的每个发布商存储一组分段广告展示位置。 每个分段的广告展示位置包括：i）标识网页内的广告放置区域的展示位置ID; 和ii）至少一个区分业务属性参数。 广告订单数据存储针对每个分段广告位置存储一组广告订单。 在收到呈现网页的最终用户系统的广告请求之后，订单传送系统：i）确定所选择的广告展示位置，ii）确定所选择的广告展示位置会议选择标准的开放订单，以及iii）如果此类订单是 DVN订单：a）确定满足网络订单标准的客户端网络订单，以及b）递送与所选择的网络订单相关联的广告内容。